ATLANTA - April 28, 2021 - (Atlanta, GA) - Content Thread, LLC, extends its services in the Adobe Solution Partner Program with the development of a connector for Salesforce and Adobe Experience Manager. The connector provides integration of Salesforce Leads and Opportunities in Adobe Experience Manager so clients can drive their go-to-market strategies with customers. The connector empowers content authors within an organization to create lead generation forms without the need for custom development, reducing complexity from managing Salesforce. Content Thread's Salesforce Connector enables an easy-to-use, drag-and-drop authoring experience, allowing authors to make meaningful changes without additional deployment.

The Salesforce connector provides businesses the support to create awareness, draw interest, spark desire, and prompt action directly in Adobe Experience Manager Sites. All the marketing initiatives of a client can be integrated and supported - without limits - as multiple accounts can exist in a single Adobe Experience Manager instance. In addition, the connector ensures proper mappings to Salesforce as all Salesforce lead attributes are supported. Adobe Analytics integration is also available from Content Thread and can be a key component to track interaction points at any level, providing insights that allow for concrete outcomes to help direct business decisions. In 2020, FLEETCOR, a global provider of workforce payment solutions that help businesses control, simplify, and secure payments, implemented Content Thread's Salesforce Connector across multiple domains. Please contact Steve Jones at steve@contentthread.com for more information on this use case. Upcoming features this year for the connector include a Salesforce Commerce integration and a custom report dashboard in Adobe Experience Manager. Demonstrations of the full functionality of this connector are available from the Content Thread team.

Content Thread is a full-service digital agency and consulting firm specializing in Content Management Systems, with deep expertise in the Adobe Experience Manager platform. The Company serves global brands and companies seeking growth through their office in Atlanta, Georgia. For more information on Content Thread, LLC or any of its products or services, visit its website at www.contentthread.com, call 404-507-6261, or email info@contentthread.com.

Contact
Content Thread, LLC
Lisa McIlvoy, Partner