DETROIT - April 8, 2021 - In case you missed it, the Mountain Dew Real Change Opportunity Fund Competition is premiering this month where Detroit native Ashton Keys and his business partner Jared Eummer will show us their new venture; Athlytic.

Athlytic is a fully integrated marketplace that will help bridge the gap between brands and student athletes. With the new laws passing in multiple states allowing student athletes to profit off of their name, image, and likeliness soon, Athlytic will be one of the first platforms to help educate, support, and connect student athletes to brand partners.

Ashton plays a huge role in the tech/app side of Athlytic as an established professional with expertise including UX Design, Engineering, Product Management, and Growth Marketing. Majoring in Digital Experience Architecture at Michigan State University; Keys knew early on that tech and sports would become a frequent collaboration.

On the new television show; you'll see Ashton and Jared build their business, how they intend on helping student athletes all over the country, and most importantly how two young black creatives have come together. Tune in April 14th at 2 PM on BET, and also airing on VH1 and YouTubeLive!

Don't forget to also visit www.athlytic.io