MINNEAPOLIS - March 19, 2021 - In 2020, the Humanize My Hoodie Movement (HMH) partnered with Foot Action to bring African-American culture focused sweatshirts to 100+ storefronts nationwide.
Since hitting shelves, HMH has sold out in Footaction stores nationwide and online with popular "Black History Year" line leading the charge. In total, HMH has created an ongoing series of hoodies exclusive to Footaction's Black History platform.
Midwest-grown brand Humanize My Hoodie brand was founded in September 2017, when college professor & co-founder Jason Sole decided to wear a hoodie to class every day to pay homage to teenager Trayvon Martin, who was fatally shot and killed while wearing a hoodie.
Immediately, Sole partnered with longtime friend and business partner André Wright to ignite a movement with one central purpose; for Black and Indigenous people across the world to be humanized.
Their exponential growth has inspired the dismantling of oppressive systems across the globe.
"Leading this movement from two different states [Iowa and Minnesota] presents significant challenges. We are grateful for our partnership with Foot Action because it stretches our reach and allows us to humanize Black and Indigenous people throughout the nation." - Jason Sole
With the Footaction deal marking the brand's first storefront partnership, founders Sole & Wright proudly vow that this just scratching the surface--and that they still have a long way to go.
"We are ecstatic to become a global partner with Foot Action. This opportunity to amplify the movement for Black lives and celebrate one of our first deals has been a dream come true." -André Wright
About Humanize My Hoodie
Humanize My Hoodie (HMH) is a movement that originated from a demand to end the killing of Black and Indigenous People across the world. Through a multitude of different designs dating back to ancient Greece and Rome, HMH has expanded its work over the past three years through multiple art exhibitions, ally workshops, a novel, and their most recent triumph: a runway show at New York Fashion Week. Since the tip-off of their bond, both Sole and Wright recognized each other's talent and saw fit that they worked together to score.
About Footaction
Footaction lives at the intersection of sport and style to serve those who are steps ahead of the latest trends. We offer looks that include the newest releases, exclusive apparel collections, and some of the biggest names in sportswear. Their 272 stores are located throughout the United States and Puerto Rico and focus on authentic, premium products. In addition, you can expect to find the latest styles and timeless classics from Nike, PUMA, Jordan, Adidas, Levi's, Herschel, Champion, and more.
For more information, visit: https://www.humanizemyhoodie.com
For media requests, contact: cwright@synergyprservices.com
Media Contact
Humanize My Hoodie
