MOUNTAIN VIEW, Calif. - March 15, 2021 - Aerendir Mobile Inc. (https://www.aerendir.info/), the pioneer of NeuroPrint®, a unique physiological biometric authentication system, and the Personality & Well-being Lab, announced their all-new scale to measure the emotional reactions of users to loss of privacy that they call CPIP.
The study (https://www.tandfonline.com/doi/full/10.1080/10447318.2020.1794626) challenges the Privacy Paradox, a disconnect between what people think, and the choices they make about the online transfer of their information. It also describes how and why investigating the well-being of users can be as vital as understanding data transfer privacy itself. As these psychological challenges determine online behavior, they play a crucial role in driving the growth of online platforms.
Privacy paradox emerges from the need to be active online despite the known privacy risks, and the feeling of helplessness. As Eric Durnell, Social Research and Outreach Manager, Aerendir Mobile stated, "We believe that when privacy is invalidated and data mishandled, the consequences, including the emotional ramifications extend beyond the online space and into the offline world. Interactions on the internet can sometimes be forced, like selecting the I agree to disclaimer."
"Privacy is a human right! Our mission is to build the First Amendment Right into the code of the internet. Every individual wants to be kept away from prying eyes and has the right to decide when and who has access to their personal and professional data. Our solution puts the choice back in the hands of the people," said Dr. Martin Zizi, CEO of Aerendir Mobile.
Freedom from surveillance, protection of one's autonomy, and the rights of individuals to be free from intrusion make up the core of the CPIP study (https://www.tandfonline.com/doi/full/10.1080/10447318.202...).
About Aerendir Mobile Inc.
Aerendir Mobile Inc. is the developer of a neural tapping technology based on mobile devices that allows for a next-generation AI-powered authentication, identification, encryption, and bot segregation platform. Their products use patented NeuroPrint® technology to extract a unique proprioceptive signal from micro-vibrational patterns found in the user's hands. To know more, visit www.aerendir.info.
About the Personality & Well-being Lab
The Personality and Well-Being Lab, SFSU aims to communicate to scientists and society about how development, personality, motivation, values, beliefs, forecasts, and community interact with a person's economic conditions and financial decision-making to influence experienced quality of life.
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