KENOSHA, Wis. - March 12, 2021 - When it comes to sustainability, paperboard packaging presents a fully recyclable alternative to plastic blister packaging. So, when Carma Labs, the Franklin, WI makers of Carmex® Lip Balm, approached Colbert Packaging for a specialty packaging solution, Colbert's packaging engineers chose the EnviroGuard® product, a 100% paperboard, formed tray. Judging by repeat orders, and the reaction of one happy customer via a TikTok video with nearly 30,000 views (https://vm.tiktok.com/JFDboo1/), the Mini 5-pack rollout was a hit!
In addition to seeking a more environmentally-friendly packaging solution, Carma Labs required that solution would communicate product features and accommodate more product in the package, while maintaining a clear brand identity. "Today's shoppers rely on visual cues to hasten the hundreds of decisions they need to make," said Wanda Speer, Marketing Manager for Colbert Packaging. "Once they've made a commitment to brand loyalty, their eyes search for the familiar package. When Carma Labs asked for a sustainably-sourced alternative to the plastic blister, our packaging engineers looked to our 100% paperboard formed tray solution."
As a business best practice, Colbert continues to innovate with paperboard packaging solutions using less material, increased recyclability, water- and agri-based inks, coatings and adhesives. "Our formed tray solution is continuously improving and evolving, based on customer demand," says Colbert President John Lackner. "We can emboss for an upscale or 3-D effect, add cold foil decoration, pilfer-resistance, anti-counterfeiting or security devices. There is no limit on creativity with this product." Read the complete EnviroGuard – Carmex Case study here.
Colbert Packaging Corporation is a family-owned business with extensive R&D capabilities and a solid reputation for excellence. Founded in 1959, Colbert Packaging has grown its repertoire of paperboard packaging solutions into one of the most comprehensive, diverse and inventive portfolios in the industry. Colbert's Kenosha, Wisconsin facility produces offset and flexographic printed folding cartons, pressure-sensitive roll labels and package inserts; the Elkhart, Indiana operation includes folding carton production and paper tray forming. Learn more at www.colbertpkg.com.
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