TARRYTOWN, N.Y. - March 1, 2021 - 360 Market Reach (https://www.360marketreach.com/), a leading market research agency announces the addition of Kirk Parsons as Vice President of Client Development, leading their sales team and strategy to align with the recent company growth. In this role, Parsons will be responsible for new account acquisition and growing strategic client relationships.
"We hired Kirk to continue our fast-paced growth trajectory and provide additional support to our clients. He has a passion for working with companies to help improve product and brand positioning to ultimately drive business growth looking through the customer experience lens," said Alicia Ierardi, Co-Founder/CEO of 360 Market Reach. "Kirk's market research background and strong sales leadership aligns with our continued growth as a market research agency and we're excited to have him aboard our team."
Parsons joins 360 Market Reach with over 25 years of experience in leading teams in the execution of complex CX, strategic market research & branding studies in both B2C and B2B customer segments. Prior to joining the team, Kirk has held senior management positions at Kantar, Nielsen and J.D. Power leading sales and marketing efforts across partners and support teams to drive client satisfaction, and lead revenue growth. With his strong leadership and market research background, Parsons is poised to lead the charge for the continued growth at 360 Market Reach.
"I look forward to increasing 360 Market Reach's arsenal of amazing clients, and working with some of the incredible companies they support," said Kirk Parsons. "I'm honored to join such a well-respected market research agency, who has helped develop vital insights for companies in the wellness, travel and luxury space."
For more information about 360 Market Reach visit: https://www.360marketreach.com
About 360 Market Reach
Founded in 2009, 360 Market Reach delivers strategic market research solutions that help our clients make more informed business decisions and fuel brand growth. By uncovering what consumers really think, feel and believe, and translating that data into actionable insights, we help clients deliver more relevant products and services that provide the best possible customer experience. When customers are happy, businesses thrive, and everyone wins. That makes the world a little better, every day. To learn more, visit 360MarketReach.com.
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