Well, to make your app more appealing, you need to personalize it according to the consumer's requirements. Let’s take an example of the Starbucks app. It collects plenty of data about its users including the stores frequented by each customer, what, when, and how often they order, and the town or city they live in.

The app uses this information to send you daily reminders about getting your coffee, provide attractive discounts on appropriate drinks for the season (iced drinks during summer and hot drinks during winter), coupons for newly launched items, alerts when you go near your regular Starbucks store, and more. Hence, the Starbucks app provides a personalized experience to each customer.

According to a report by Statista mentions that about 2.87 million apps were available for download on the Android Google Play app store in 2020 third quarter. On Apple’s app store, around 1.96 million iOS apps were offered.



So, if you are wondering how to personalize your app to drive better user engagement, we have got some amazing ideas for you.

7 Effective Ways to Personalize Your App
Send Timely Notifications
You should ideally know when an individual user logs into your app during the day. With this knowledge, you can send catered alerts based on user habits to improve retention and engagement.

Collect data on users’ activity and patterns in a non-obtrusive way while maintaining their privacy so that you can send notifications to them at the perfect time.

Provide Discounts Based on Purchasing Habits
If a user has subscribed to your app and seems ready to upgrade, you can offer them the upgrade at a discounted rate. In this way, you can personalize your sales offers based on buying habits following the example of Starbucks and other successful retailers.

But offering random discounts can annoy users. Therefore, present customized offers for each user’s needs to help them make easy buying decisions.

Know the Location of Your Users
Learn about the time zones, standard work hours, holidays, and other details about your users. This will enable you to send personalized notifications during the day.

For instance, Google personalizes its search page for occasions based on each user’s location.



Similarly, you can greet your users in a specific country on their local holidays and festivals to connect more closely with them. Starbucks offers discounts on iced coffee to customers in a city where the weather is currently hot.

GPS - Navigation
You can use the app’s GPS feature to learn when a customer is near one of your stores. Then, you can send them special offers and deals to entice them to visit the store and make a purchase.

Thus, GPS is a robust tool that can be applied in relevant and effective ways to attract more engagement and sales.

Reminders about Abandoned Cart
A lot of prospects load their shopping carts but never actually buy the items. You can entice these users with offers and deals on their selected products so that they return to the abandoned cart and complete the purchase.

In this way, you can steer buyers back to their checkout page. This personalized attention can make customers happy and they’ll use the opportunity to earn discounts to give you more sales.

Screen Brightness and Colors
You can collect data on a user’s settings preferences to provide them a personalized viewing experience. For instance, you can dim the screen of the device at certain times and make it adjust colors accordingly.

Such small touches are a wonderful way to improve the user experience based on their choices even if the user doesn’t know how it is done.

Send Personalized Suggestions

Pandora, Netflix, and other apps do this job seamlessly. You can send relevant tips on project management to a user who drafts a project on an app for project management.

If a user registers for an online marketing class, you can send them a list of classes on related topics.

Travel apps can offer suggestions on activities to do in a city to users who search for flights to that place. These types of personalized recommendations can work effectively to improve user engagement and consequently sales.

Wrapping Up

You need to know and understand your target audience to personalize your app for their needs. Use demographic data to create user personas and customize your app for each user to boost engagement and long-term patronage.

As a leading mobile app development company, Quytech can help you achieve your business objectives while customizing your application as per your users’ preferences. Connect with our experts to discuss your ideas.

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