The dating app market is growing leaps and bounds. With the rise in the demand for dating apps, several entrepreneurs and businesses are jumping into the industry by launching a dating app. As per Statista, the user penetration for dating apps is estimated to reach 4.9% in 2021, which will grow as high as 5.7% by 2024. Additionally, the average revenue per user is expected to amount to USD 8.76. Isn’t this a great amount? Well, it is!
While there are numerous dating apps in the market, not all are able to satisfy the majority of users. If you are looking to launch a dating app, ensure to make it user friendly, engaging, and consumer-centric.
After all, user engagement and retention are the crucial factors behind the success of an application.
But the question is, how to make a dating app more engaging? Well, there are some proven ways to increase user engagement. As a leading dating app developer, we have done enough research and enlisted multiple tips to make your dating app engaging.
Head on to explore them!
6 Ways To Make A Dating App More Engaging
Listed below are some of the most sought-after strategies incorporating which will make your dating app more engaging.
1. Efficient Onboarding
Though it sounds like a more common practice, most dating apps fail to provide an efficient onboarding experience. So, make sure you don’t repeat it.
How will you make the onboarding process more efficient? Here you go!
Include sign-up via third-party apps like Facebook or Instagram
Keep the sign-up process quick and straightforward
Introduce users to the features and functionalities of your app through an in-video or a step-by-step guide
Don’t bombard users with a lot of content
Provide a CTA (Call To Action)
2. Push notifications
Push notifications are the go-to solutions to increase customer retention. It provides a customized interaction experience that encourages the users to visit the dating app more often.
You can offer streamlined information via push notifications and urge users to take action. However, it is essential to maintain the frequency of sending push notifications.
Sending them frequently can irritate users and might cause them to block notifications. So, set them wisely and personalize them as per user behavior.
3. Gamification
Gamification is the most modern method to make the dating app more engaging. It lits user’s desire to compete, win, and exceed others.
You can introduce a game in your dating app, which users can play with each other. Besides, provide a leaderboard where they can check their rankings and a chat section where they can communicate and share their ideas while playing.
Based on the ranking and user’s achievement, you can offer discounts, coupons, and other relevant offers. This method not only encourages the users to use your dating app but also helps you generate revenue through the app.
4. Personalization
User personalization is the key to your dating app’s success. These days, people prefer to have tailor-made experiences, i.e., they desire to receive messages or content customized to their needs.
Therefore, it is wise to develop a dating app with a lot of customization features. It helps users leverage the application as per their requirements.
5. In-App Messages
Push notifications are sent on the home screen, whereas in-app messages appear while the users are navigating through your app. Though it doesn’t demand user’s instant attention, it increases engagement level immensely.
According to studies, brands have managed to increase their dating app retention rate from 61% to 74% after integrating in-app messages. You, too, can make the most out of it.
For instance, you can pop-up in-app messages whenever the user unlocks a new feature, in the onboarding process, or for sending account update alerts. Nevertheless, in-app messages don’t work for everyone.
But if you segment your audience, in-app messages can do wonders.
6. AI-based chatbots
AI-based chatbotsOffering AI-based chatbots would not only make your app unique from others, but it will also help your users, especially the introverts, to break the ice. Such a chatbot would suggest to them the beginning lines to start a conversation.
It could also show them the suggestions for replying to a particular message. It is an essential feature because “what you say and how you say” impacts a lot when you talk to a stranger.
Wrapping Up
Implement the strategies discussed above and see your dating app engagement soar high. Stay updated with the latest trends and functionalities in the industry, and incorporate them to make your user’s journey easy.
If you are finding it hard to develop a dating app or making it more engaging, connect with the right dating app development company like Quytech. They can help you implement the right strategies and achieve results.
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