BOSTON - Jan. 8, 2021 - Boston, MA, January 8, 2021 -- Four and a half years after founder and CEO Eric Bonin delivered the first batch of Pillars to the Wayland, Massachusetts Whole Foods from the trunk of his car, the brand has won national distribution in the retailer's yogurt set. The first yogurt brand to debut drinkable Greek yogurt with zero added sugar and pre-and-probiotics, Pillars is now on shelf at all Whole Foods locations, with the exception of the Pacific-Northwest region.
"Whole Foods was our first customer--the retailer that gave us a shot to bring a new product to the super-competitive yogurt category. We're incredibly grateful and humbled by this opportunity," says Bonin. "Brick by brick and store by store, we've been working hard at building our brand, and Whole Foods has been an incredible partner along the way. Taking Pillars national with Whole Foods will fuel our own trajectory and brand awareness, and also help the overall drinkable category expand as shoppers embrace the convenience and value of the drinkable format, which is still novel for many yogurt consumers."
Created by Bonin with functional health and wellness in mind, all Pillars products are free from added sugar and feature a proprietary pre-and-probiotic blend to support optimal gut health. Pillars' brand portfolio features six 12oz single-serve drinkable yogurt flavors, and four 32oz multi-serve drinkable SKUs. A 12oz serving of Pillars has 100 calories, 18 grams of protein, 5 grams net carbs, 0 grams of fat and is a good source of fiber. Sweetened and flavored with organic stevia and organic natural flavors, Pillars is non-GMO, gluten-free, and certified Kosher.
About Pillars
Since 2016, we've been on a mission to create delicious and nutritious products to power your daily adventures. Naturally simple, naturally good, and never any added sugar. Cheers to better wellness for all! For more information, visit http://www.pillarsyogurt.com and follow us on Facebook and Instagram.
Media Contact
Sara Talcott
stalcott@pillarsyogurt.com
6179351198
