DALLAS - Jan. 5, 2021 - Due to the pandemic and not being able to host an in person fashion show. Tiffany felt that it was important to still try and give the same experience even if it has to be virtual. In the long run - being able to reach more people and having the time to plan a well thought out and event that could be edited and packaged into a format that could be shared. The process of finding models was made easy using modeling agencies and social media assisted with findling models that worked with the TJL Brand. Finding models who worked for the TJL brand had not been an easy task but relocating to Dallas has proved to be a great city for Fashion and a blessing to the expansion of TJL Collection. By showing the TJL brand in a new and fresh way - Using a white space will allow for the angles and different views of the garments and not the typical still image and would also show the true colors of the garments. Each model is a different height and this is important to show as well.

Planning for this virtual event took about a month and a half after the idea was sparked in the summer of 2020 after realizing that the world was not going back to in person events. Creating the garments from the show took several months to develop and create. Selecting January 2021 as the debut of the collection.

Tiffany overcame extreme stress as she planned this show during a cross country move. As a military family each time moving meant a pause in her business. This meant missing out on the 2020 holiday sales season but allowed for planning and precision execution of this show.

The show will air on Facebook.com/TJLCollection and Instagram.com/tjl_collection on January 6, 2021 at 9:00 AM CST

Videographer: DFW Digital Media
Photographer: RL Photography.

Visit www.tjlcollection.com for more information.

Media Contact
Chandra Gore | Consultant and Publicist
Chandra Gore Consulting