if you going to host a non profit event this post will be veryhelpful for you. Read 8 Trends to follow for non profit events.
Virtual events are the new normal in the present situation, and it is becoming vital for all the event marketers to utilize social media for the promotion of the event.
Talking about non-profit events, social media has become the gateway to influence people to generate funds, and volunteers. Also, it has become a perfect platform to interact with the sponsors, donors, volunteers, etc without having an in-person meet.
This blog is drafted to guide you with the marketing strategy to promote your non- profit event on social media.
Here are some important tips to follow to have a successful marketing strategy.
1. Set up your social media calendar
The first and the most important thing is to set up a social media calendar, days before the event starts. It will help you to have a clear view of what and when to post to give your followers access to the event’s information in a descriptive way.
Platforms like Buffer allow you to create a social media calendar for the event and schedule the post to publish at a specific time, to avoid any hassle during the event.
2. Choose the perfect time to post
Providing information at the right time to the right audience is crucial for the non-profit event marketers to expand their audience reach globally.
There are certain time slots such as 10am-3pm, 9pm-10pm, etc. that can give your post maximum views and clicks.
To maximize audience engagement, you should post on a regular basis and at a specific time according to the geographical location and comfort zone of your targeted audience.
3. Use hashtags
As we know, hashtags are the set of characters designed to target a specific event or campaign, that has the potential to increase the visibility and discoverability of the source.
To promote your non-profit event on social media effectively, you should design a specific hashtag for the event, that reflects the objectives of the event i.e. promotional event, or fundraising event, etc.
No matter whosoever is posting about the event, hashtags make your event searchable and display all the related information in a unified list. Make sure to use the same hashtag on all the social channels to avoid any sort of confusion.
Also, you can initiate a fundraising event with a hashtag campaign so that it can engage a large number of audiences and provide the organization with the desired results.
4. Create a social media wall
One of the best ways to promote your non-profit event is to create a social media wall that displays the aesthetics of your organization.
All you need to do is to collect and curate the content using hashtags, page URLs, profiles, etc. from diverse social channels into a single feed.
The content published by the supporters of your non-profit organization is the most authentic content that you can display on your social media wall to generate more supporters, donors, and volunteers for the organization.
This social media wall can help you expand your social reach and maximize audience engagement during the event and the campaigns. Also, it helps your organization connect with the community all across the globe.
There are many tools like Taggbox, that can help you create your own customized, personalized, moderated, and unique social media wall to promote your non-profit organization on social media.
5. Engage actively with your audience
The social media platform that you have chosen for your promotion does not matter, instead what matters the most is the content that you are posting on it.
It is vital to post content that engages the audience and followers and provokes them to participate actively in the event. Also, the content should be such that it increases the interaction between the organizers and audiences.
One such way is by posting visual content that can magnetize a large number of audiences. Another way is by hosting mini-events that can lead to fundraising during the major and final event.
The main motive is to gain the momentum for the event and build a strong trustworthy bond between the organization and the audiences.
6. Use Instagram as an advertising platform
Instagram can be a great advertising platform to promote your non-profit virtual event. It is because of the eye-catching visual content on the platform which can attract larger audiences.
Instagram ads can be used to spread information about the non-profit event rapidly through all the layers of the audience sphere. These ads allow you to select demographics such as location, interests, etc.
Instagram stories are the most popular feature of Instagram that can be leveraged to promote the event on a large scale. You can create a countdown to generate interest in the audience.
7. Make a tweet regularly
Twitter is the most impactful social media platform that can enhance the attendance of the event. It should be kept in mind to tweet at least two times a day to roll into the feeds of Twitter users.
You can even create a live Twitter wall that can display the live tweet during the event that can enhance the engagement during the event.
8. Create your event’s page on Facebook
Facebook serves as the best social platform to help you create the event page displaying all the necessary information about the event such as date, day, etc.
Also, you can share the sneak peeks of your event on the same event’s page after the event to encourage the potential audience to attend the next event.
Also, with the event’s page on Facebook, you can send invites to all the potential audiences and your followers and interact with them through direct messaging on the platform.
Conclusion
In the current scenario, where in-person events are almost impossible to happen, all the organizations are trying their hands on virtual events.
The best way to promote your non-profit event is by using social media. You can even opt for social media virtual events to engage large audiences and interact with them smoothly.
Promotions on social media is a cost-effective way and helps organizations to raise more funds and volunteers effectively.
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