The pandemic corona virus has swept the entire globe in no time causing unprecedented situations and new approach. With economies of most of the countries slipping down, including India; the mantra of ‘Vocal for Local’ is on the roll to curb the exports and boost the domestic trade and business entities in the country.
Emphasizing on self reliance or ‘aatmanirbhar’, government of India has asked that products not just be made in the country, but also emphasis should be given on promotion of local brands, manufacturing and supply chain.
Managing Director of the leading brand of food chains said, “When Indian Prime Minister said go, ‘vocal for local’; he meant that products be made competitive vis-à-vis global brands.” He further added that, “This mantra of ‘vocal for local’ and ‘local for global’ has brought out a significance for our local brands to have a global presence.”
To catapult the business from the local level to global level, branding is an integral aspect. No matter if you are leading a products company or service firm, brand development is a key aspect of your business. In today’s cut throat competition on every front for every business entity, creating a robust brand persona is the only way for standing out.
In order to form a clear cut identity in the market and to carve a niche in the acumen, companies, especially the startups and the local brands should start investing in branding from the very first step.
For many local brands, branding might sound complex, burden of their pockets and unnecessary move as it requires investment of maximum energy and time in building the product or providing the right services to the customers. However, good branding is an absolute important and vital part of taking the local business to the global market.
Creating of good brand identity, promoting the product via social media platforms, reaching out and telling the customers about the existence, engaging the audience with interesting stories of the product and keeping them hooked and seeking the help from the expert and professional agencies will definitely help the local business to organize, line up and get geared up for being vocal about the local brand and taking it to the global level.
Co-founder and Managing Director of the leading online reputation management company; is of the view; “Vocal for local or the Made in India campaign is expected to boost the pride for homegrown brands. There is a great opportunity for brands to carve out messages around what this campaign means to them and their offerings and align it with customers”.
Local brands will need to demonstrate what “Vocal for local” means for them and how it fits in with their purpose. Communication agencies can help them fine tune this messaging by developing contextual stories and brand narratives.
With the ever growing need for public relations and communication, post Corona virus scenario will witness a great shift in the corporate budget allocation of firms with the greatest thrust on public relations.
Confirming the above statement, Managing director of the top-notch brand concluded saying, “In the post Covid-19 world, marketing spends will continue to drop further as brands will struggle to garner maximum returns on investment and minimize the expenditure. Therefore the role of PR will mature and progress as it will become vital for brands to reach out to their target audience”.
It is certainly not easy for the local brands to compete in the global scenario unless they have strong branding and communication strategy. However, all said and done the Vocal for local campaign will encourage citizens to look for Made in India tags just as they check MRP and manufacturing date of products before buying them.
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