LinkedIn has announced a major product redesign, ensuring the platform feels warmer, more inclusive and is more conducive to positive outcomes for its members.
The platform's latest updates come as a direct response to it's growing community base of over 690 million members worldwide.
The change is designed to fit in with new user trends LinkedIn is seeing in the wake of the pandemic. While it's long been known as a platform to connect skilled people with jobs, members are increasingly coming to the platform to find community in these difficult times.
LinkedIn is specially placed to encourage meaningful relationships, and the new changes to the way the platform feels were uniquely designed to foster this trend.
The new announcements include:
Complete flagship redesign
LinkedIn is unveiling a new visual identity to better embody the inclusive, warm, and welcoming community of professionals. The new design will feature a simplified and more modern look alongside a warmer colour palette, ultimately giving users a more cohesive experience.
Blended search
Users will now be able to more seamlessly find what they’re looking for and discover new aspects of LinkedIn through the brand new blended search feature. You will be able to search for more than just people and jobs, and now be able to find relevant groups, events, companies, schools, LinkedIn Learning courses and more.
Messaging
An improved messaging experience will see the integration of major video conferencing platforms like Zoom and Bluejeans, as well as bulk message management, edit/delete tools, reactions within messaging, 1:1 group chat enablement and in-line warnings against harassment.
Stories
After Australia launched LinkedIn Stories in June (the first country in the APAC region and just one of five countries to try the feature), LinkedIn is officially rolling out Stories in the US with plans for a global launch soon.
Editorial
LinkedIn News Live has been launched on the LinkedIn News Page, with a daily rundown posted at noon to keep the community updated on global affairs.
The launch is a break away from the more traditional blue-and-white scheme that the company have stuck to in the last five years, and signals a more inclusive, welcoming platform for people of all professions to gather, network and connect to better opportunities.
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