LOS ANGELES - Sept. 14, 2020 - Without question, the COVID-19 pandemic has wreaked havoc throughout the live entertainment landscape. Professional sports such as basketball and boxing brought to an abrupt halt last spring have resumed this summer inside "the bubble". Even more, music artists have turned to live-streaming virtual-only shows to engage with fans and salvage their brands.

Are sporting events with no fans in attendance the "new reality"? And, are virtual-only concerts the "new-normal" for music artists? Join E Water Radio president E Water and Cards Cash Rewards founder Jeffery Lakes as they convene a special edition of the E Water Radio Show entitled "The Nu Reality...What's the New Norm" to tackle this topic in real-time with thought leaders who move and shake within the expansive world of live entertainment.

Scheduled to appear are Matthew Shack, marketing specialist and sports commentator; Ziggy Kormandel, augmented virtual reality specialist; and Mark Drummond, radio personality and music producer. Each panelist brings a wealth of experience and insights that meets the moment of parlaying the norm within the pandemic into the post-pandemic future.

"The live entertainment experience as we've known it is dead" says Jeffery Lakes. He continues: "Everyone from professional sports teams to indie music artists must reinvent the way they engage their fans or become casualties of this COVID-19 pandemic."

The Nu Reality...What's the New Norm airs live on Sunday, September 20th at 6:00 pm Pacific/9:00 pm Eastern time on the E Water Radio Network channel. Listeners can also call in to 323-642-1757 to listen via mobile phone. Also, follow the discussion in real-time on Twitter and Facebook using hashtag #NuNormNuReality.

After the show wraps live, find the podcast on-demand on the station's BlogTalkRadio webpage.

URL: https://www.blogtalkradio.com/ewaterradio/2020/09/21/e-wa...

Media Contact
Lakes Communication Services