RMIT Online has partnered with some of Australia’s leading retail brands, including THE ICONIC, Officeworks and Koala Furniture, global innovation consultancy, R/GA, and sizing technology company, Tec.Fit, to launch a new short course in E-commerce Strategy and Experience. The first of its kind course provides students with the necessary tools to integrate a robust e-commerce business model into their organisation.

The COVID-19 pandemic has accelerated the demand for e-commerce in Australia by 91%, as indicated from AusPost data. E-commerce now makes up 14.1% of global retail sales and is expected to rise to 22% by 2023, according to research from Shopify, resulting in increased demand for experts in the sector.



The course will guide students through the e-commerce value chain to identify competitive advantages and business opportunities, drawing on best practices from some of Australia’s largest online retailers. Students will learn how to generate revenue in a world of "connected commerce” and develop a strategy and roadmap that consider customer experience and both front and back of house operations.

Commenting on the launch of its E-commerce Strategy and Experience course, RMIT Online’s CEO Helen Souness said: “The global pandemic has spotlighted both the importance and the potential of online retail, and many businesses are fast-tracking their omni-channel offering to meet customer demand.

“While the pandemic has accelerated the rate at which e-commerce has grown, online has always been an inevitable part of the future of retail. The launch of the new e-commerce course is a great way for retailers to stay one step ahead, preparing them for success in a new retail landscape.”

David Pisker, General Manager, Customer Experience and E-commerce at Officeworks said that e-commerce has played a critical role for the retail sector, even more so as businesses navigate the post-COVID-19 marketplace.



“Officeworks has been pursuing a successful every-channel strategy for a number of years but the disruption that COVID-19 has caused has accelerated the flight to digital.



To continue our growth, we have had to adapt quickly and we believe this course can help others navigate starting, running and growing their ecommerce businesses and ideas in an ever-changing environment.”

RMIT Online’s E-commerce Strategy and Experience short course costs $1200 and will run for six weeks, commencing in October. Graduates will receive a credential from RMIT University. Find out more about RMIT Online at online.rmit.edu.au

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