Is it intense for you to keep your audience conscious and involved at your conference or any event? It becomes challenging for the marketers to keep a consistently high level of audience interest at your event. In such times, a social wall can help you put your mind at ease. With a social wall at your conference or event, you can enable the attendees to share their thoughts and images.
Social Media Wall - A Brief Introduction
A social media wall is a real-time aggregated feed of relevant posts from social media platforms that can be transmitted to big displays such as TV screens or Jumbotron. These feeds can be aggregated from social networks like Facebook, Instagram, Twitter, and other popular social media platforms. Social media uses the power of digital signage technology which makes the content emerge on the digital display.
One can display various types of feeds on social media walls, let's have a look-
Hashtag feed- Pick a hashtag and all the public posts that are using that hashtag will show up in the feed.
Account feed- Through this one can display posts originating from a specified account. A few arrangements also permit a feed of posts by anybody mentioning or tagging the predetermined account.
Pick up one of the feed types that will be more contingent with respect to your objective for social media wall. The more you use them, the more natural it will become to figure out which feed to utilize.
Use of Social Media Wall for Conference
Feature #Hashtag Content
Pick a unique hashtag for your conference and promote it well. Make more and more people use it in their social media posts. Do not simply stop there. Display these posts on a big screen so that a huge number of the audience see your post.
Participants will get an opportunity to express themselves and their posts will produce exposure to fortify the essence of your event. Thus user-generated content will make your event seen publicly which as a result will generate a win-win situation.
Display or Run a Social Q&A Wall
Are you thinking of having a panel or discussion during your next conference or event? It was an old and obsolete method when you ask individuals to stand up and put a question. Ask them to post wit their questions on social media using your unique #hashtag or @mention.
Then it's up to you to pick the best ones among the displayed questions to be answered and controlled from the moderator. This, as a result, helps to build free public relations from the audiences that use your hashtag.
Display Speakers Content
Have you arranged some of the extraordinary speakers for your conference event? Curate all of your speakers into a list and attach that list onto a social wall. Now you will never miss anything that speakers are sharing. On the top of, the speakers will be much obliged as their social media accounts are revealed to a larne number of participants. This means they will have more followers.
Key Advantages of Social Media Wall
It is a cool thing to display your conference's social media content on big digital screens. However, like any social media manager, you need to know how social media walls will profit your brand. Thus, here are a few of the social media wall benefits for your conference. Take a glance-
Driving Conversions
The positive feedback that your brand receives from others will directly lead to conversions and sales. That is an easy decision. In this way, if more and more people are talking about your brand then this will result in brand awareness making more people buy your product or services. At long last, every brand or business desires to be successful in both ways i.e. financially and socially.
Organic Reach and Boosting Engagement
When it comes to social media its main key ingredients are visibility and interactions. By including a live feed at your conference event, you are urging more and more individuals to communicate and associate.
In addition, this will help to spread the word which will help in your brand's marketing. Therefore, isn't it a good idea to have more individuals see your brand without paying for it?
Growing Follower Number
For any social media account, this is a key thing. Especially if you are a brand then it is advantageous for you to keep growing the number of followers you have. The more number of followers, the more social media impressions, and as a result the more audience reach.
Furthermore, at the end of the day, it will enhance your brand visibility. A social media wall for your conference or event will help in your brand marketing and grow more number of followers.
Take Away
As a social media manager or a marketer, you need to be on the top list of your audience preferences. Your audience will be more likely to need a social media wall at conferences or events. So what are you holding on for? It's time to earnestly consider social media walls as a part of your marketing plan if you have a conference or event coming up soon.
News From
Social wall
