TROY, Mich. - July 15, 2020 - Healthcare advertising agency Physician Referral Marketing has launched an Implicit Bias Training for Physicians Program as a special breakout session from their Physician Sensitivity Training Program. This shorter, remotely conducted program covers multiple identities and special groups that physicians may encounter during their work in hospital systems or private practice, including:

• Age
• Gender
• Sexual orientation / LGBTQ
• Nationality
• Culture
• Religion
• Socio-economic status
• Ability
• Education
• Race
• Ethnicity
• Age/Generational
• Political affiliation
• Weight

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From Laura Mikulski, VP of Business Development: "We're finding that more and more physicians are coming to us with fears about how their actions may be taken as bias, and concerns around staff biases that could impact the reputation of the practice. While we offer an amazing solution to protect and repair their reputation, it's only helpful if the physician and staff at the practice are providing a satisfying & inclusive patient experience. With this new breakout session, we're able to help practices and health systems explore inherent biases and correct behaviors that could jeopardize successful health outcomes or impact their reputation in the community. Pairing this with our reputation management platform means that physicians & health systems have the ultimate protection for their reputation."

Implicit Bias Training Benefits:

• Have an increased sense of their own biases and a plan for continued self-education
• Be able to identify implicit bias and microaggressions
• Have an increased understanding of power dynamics and privilege, and the barriers they create professionally and medically
• Establish a foundation for healthy interaction between staff and patients
• Reduce negative online reviews from former staff and patients
• Build greater inclusion, equity and appreciation for diversity
• Improve patient satisfaction and outcomes
• Communicate more professionally and effectively with co-workers & patients
• Reduce legal liability by documenting implicit bias training
• Learn how to interrupt bias personally and as an organization
• Learn communication skills that can remove perceived insensitivity before it begins
• Reinforce your hospital or practice's policies
• Ensure that your policies regarding patient care are understood and followed
• Strengthen your online reputation management program

More information can be found on our Implicit Bias Training for Physicians page:
https://www.physicianreferralmarketing.com/implicit-bias-training-for-physicians/

Contact
Physician Referral Marketing