LOS ANGELES - June 12, 2020 - Cole Patterson, Founder of Cole Skincare for Men, has announced a global campaign, Black Men Matter, celebrating Black fathers and mentors for Father's Day! Individuals are encouraged to pay homage to the special Black man in their life by using the campaign hashtag #BlackMenMatter and #ColeSkinCare throughout the month of June to win an exclusive "Care For Him" package for their favorite fellow!

Patterson, whose elite clientele roster includes Usher, Anthony Anderson, Michael Ealy, and Dolvett Quince, has established herself as Hollywood's #1 Men's Grooming & Skincare Expert. She along with business partner and model, Neferteri Plessy, launched the #BlackMenMatter Father's Day campaign to expand the conversation, reach and momentum of the Black Lives Matter movement. "At the very core of our foundation at Cole Skincare for Men, we honor, celebrate and seek to elevate Black men," says Patterson. "As a Black woman, I feel I have a duty to care for and uplift Black men without feminizing them. My company was inspired by a deep love and desire to care for Black men in a way that builds trust and mutual respect. This campaign is powered by women of color, and we want to celebrate all Black men and the important roles they play in families, communities and around the world!"

During the month of June, men and women are encouraged to post photos of the Black men they love and cherish in their lives! This is a unique opportunity to celebrate fathers, husbands, brothers, sons, uncles and mentors. Along with the photo, individuals need to tag @Coleskincareoformen and include the hashtags #BlackMenMatter and #ColeSkinCare to be automatically eligible to win exclusive Cole Skincare for Men products. Select entrants will also be featured on the Cole Skin Care for Men website and social media pages! "We are thrilled to launch this initiative for Father's Day, and we will continue to reinforce how much #BlackMenMatter," concludes Patterson. "I want to continue to have a voice, and to salute men, honor them and acknowledge them every day of the year!"

Nominations for #BlackMenMatter are open now through June 30th! Post photos, tag @ColeSkincareforMen with #BlackMenMatter and #ColeSkinCare hashtags to enter! For more information or to purchase the Care For Him package in time for Father's Day, visit www.coleskincareformen.com. A portion of proceeds from sales of the Care for Him trio will be donated to Black Lives Matter.

ABOUT COLE SKINCARE FOR MEN

The conception of Cole Skincare for Men began "behind the scenes" while Founder and Creator Cole Patterson working as a makeup artist/groomer. She noticed the limited options available for men to clean, maintain and treat their skin. Frustrated by the lack of knowledge and concern in the realm of skincare, Patterson stepped up and set out to meet the demands of the underserved and overlooked niche of men to address their skincare and grooming needs. Her many years of experience as a skincare professional contributed to her reputable success working in the entertainment industry as a celebrity makeup artist.

The primary goal of Cole Skincare for Men is to provide the best skin care products suitable for the physiology of a man's skin. Cole Skin Care for Men is Black female owned and operated business.

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