NEW CITY, N.Y. - April 22, 2020 - Arise Collective joined 1% for the Planet, committing to donate 1% of annual sales to support nonprofit organizations focused on the environment.
"In 2020, a new decade is upon us where as a global community, sustainability is our biggest priority," states Julia Ritchie, Arise Collective Brand Manager, "and this is part of our DNA here at the Arise Collective. By partnering with 1% for the planet we are able to actively donate and make a difference to our planet through every customer purchase of our eyewear. Enabling our customers to feel good about their purchases, whilst protecting their eyes."
Arise Collective is a social brand that is fully committed to sustainability. It recently partnered with WWF Australia to upcycle plastic commercial gill nets pulled from the Great Barrier Reef, a huge threat to marine creatures, to create sustainable sunglasses. The ReefCycle collection aims to support a net-free North, with 50% of proceeds funding further WWF conservation work to protect Australia's marine wildlife.
The CEO of 1% for the Planet, Kate Williams, who is thrilled about the new partnership says, "Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. We're excited to welcome Arise Collective to our global movement of over 2,700 businesses,"
By contributing 1% of their annual sales, over 2,700 members from 45 different countries, have raised more than $225 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
About 1% for the Planet
1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through our business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations and we amplify the impact of the network.
About Arise Collective
Arise Collective was founded in 2017 and creates stylish, socially driven, quality eyewear at an affordable price. Developed by a global community, the Arise Collective team have a clear vision of offering the latest eyewear designs, whilst celebrating diversity and driving social impact. For more information about joining our collective visit Arise Collective- About Us to learn more.
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Julia Ritchie
