RALEIGH, N.C. - April 22, 2020 - ImpactKarmaTM announced today the launch of its sustainable marketplace where consumers are empowered to have a measurable impact on the climate crisis by patronizing brands that are passionate about preserving the earth and protecting its inhabitants.

ImpactKarmaTM is a social mission-driven technology startup founded by a father and son duo from Raleigh, North Carolina. The company launched earlier this year with a free Google Chrome extension that empowers consumers to make informed shopping decisions by offering transparency into the social and environmental responsibility record of brands when using major ecommerce platforms.

Kedar Karkare founded ImpactKarmaTM with his father to create an easy way for his generation to make a difference. "Many of the companies on ImpactKarma's Sustainable Marketplace are smaller brands that are doing extraordinary things in the name of responsible commerce, but they don't have big corporate marketing budgets. ImpactKarmaTM is building a community marketplace where conscientious shoppers can easily find products that closely align with their values while helping these brands gain exposure."

ImpactKarma'sTM mission is to create an "impact economy" in which social and environmental responsibility is a necessary ingredient for a company's profitability. By connecting more shoppers with companies who are dedicated to supporting the environment, a collective and lasting impact can be made towards reversing the climate crisis.

What if we came together to fix the climate crisis the way we have come together to fight the pandemic? While we are at home this Earth Day, we can start by installing the ImpactKarma plugin and visiting the ImpactKarma Marketplace where we will find a community of like-minded consumers who are working together to make every day Earth Day.

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Jayant Khadilkar