April 10, 2020 - Mumbai, 09 April, 2020: Undeterred by the Coronavirus outbreak, individuals and organisations across India including Imagicaa are coming together to help one another. Supply of essential goods and services have been identified as the need of the hour during this unprecedented health emergency. Located in Khalapur, India’s only theme park, Imagicaa quickly embarked on two potential activities it could undertake to service the immediate vicinity and local community that has been at the core of its existence.
To begin with, as a way of helping and supporting nutritionally, the surplus grains and pulses from the park’s food and beverage inventory were set aside for the local community. Imagicaa’s refrigerated van was deployed for the phase-wise distribution of the food tranches.
Moreover, addressing any medical help requirements anywhere in the world currently is paramount. For this reason, both, Imagicaa’s medical staff and facilities are on standby at the disposal of local medical authorities since the lockdown initiation. In-house trained medical staff’ has and is continuously extending support to doctors, nurses for screening locals for COVID-19 symptoms. Further, Imagicaa's park ambulance mobilized for transportation of medicines as well as the medical personnel within Raigad district.
Expanding the geographical scope of support, Imagicaa is also working with Child Rights and You (C.R.Y). C.R.Y has designed a fundraiser campaign to support not only underprivileged kids from their Public Action Groups but also all the frontline workers (i.e. medical and healthcare workers, law enforcement officials, essential services delivery agents and, sanitization personnel) to tide over this pandemic.
The funds raised are going towards provisioning and distribution of food, hygiene cum sanitization kits, medical supplies, protection gear, children’s games, and recreation material.
Mr. Ashutosh Kale, Joint CEO, Adlabs Entertainment Ltd. said, “In tough times, the strength of the community is reflective of its unity. Through centralized and collective efforts, we feel honored and pleased that as an organization we have been able to help and support in the requisite direction. Building community resilience through these methods has been extremely rewarding.” On a concluding note, he added, “On behalf of Imagicaa, I would also like to take this opportunity to wholeheartedly thank and commend the efforts of all the unsung heroes (frontline workers) who are braving the odds towards keeping the nation safe and pooling efforts towards containment.”
Contact Information
Sanchita Attawar
Adlabs Imagicaa
