ANAHEIM, Calif. - Feb. 26, 2020 - Alpha Foods (https://alphaplantbased.com/), leader in plant-based classic foodie favorites like burritos, pizzas, pot pies and more, will showcase its signature Alpha Nugget and preview the upcoming launch of their Breakfast Burritos and Family-Sized Pizzas at Natural Products Expo West (booth #N1804). Expo attendees can munch on the brand's protein- and flavor-packed offerings, while learning more about Alpha's mission to create delicious and convenient meal options for vegans and non-vegans alike.

Soon to plant its seed in the frozen food aisle and mark the brand's debut in the breakfast category, Alpha Foods' Breakfast Burritos, available in Original and Veggie Broccoli flavors, are the ultimate heat-and-eat morning meal solution for consumers looking to reduce their meat intake.

In addition, responding to the popularity of the brand's craveable, single-serve pizzas, Alpha Foods will soon offer Family-Sized Pizzas that satisfy family-sized appetites. The new family-style pizzas will be available in four flavors that cater to the diverse palates of any family or gathering of friends: Pepperoni, Margherita, BBQ Chik'n and Supreme.

"We look forward to introducing our family-sized, ready-in-minutes pizzas as a better-for-you meal option the entire family can enjoy," said Loren Wallis, Co-Founder and CEO, Alpha Foods. "Whether you're looking to appeal to a flexitarian household or hosting the next Meatless Monday dinner for your friends, our pizzas offer an approachable solution for any plant-based large format meal."




Adding to the array of new products being previewed, Alpha Foods will also present attendees with nostalgic plant-based Alpha Nuggets—a top-seller for the brand due to its superior taste, texture, and relatability. The new Breakfast Burritos, Family Sized Pizzas and Alpha Nuggets advance Alpha Foods' mission to deliver smart food choices powered by plants meeting the needs of grab-and-go/heat-and-eat lifestyles, alongside supporting global benefits of animal welfare, sustainability, and overall health tied to the plant-based industry.

"At Alpha Foods, we're committed to making familiar and delicious plant-based foods that don't sacrifice on the taste and texture meat-eaters crave," says Cole Orobetz, President & CFO, Alpha Foods. "We're thrilled to be back on the floor at Expo West as we continue to expand our product line and develop new plant-based options that appeal to all consumers for a variety of occasions and meal-time options."

Media Contact
Hasmik Piliposyan
hpiliposyan@konnectagency.com