SYDNEY - Jan. 7, 2020 - Bloomex, one of Australia's largest florists, has pledged to donate 100% of profits from all January sales to the Australian Red Cross Disaster Relief and Recovery fund, to assist with bushfire relief efforts.

Australia is still combating some of the worst bushfires and drought conditions in recent history. Fires have resulted in loss of life and home, torn communities apart, destroyed land and killed millions of wildlife to date while burning in every state and territory. Hazardous smoke has affected even major cities like Sydney, Melbourne and Canberra.

"Our thoughts and sincere condolences go out to all those affected by the devastating bushfires," says Sue McDonald, Director of PR and Partnerships. " The losses created by these fires is monumental and we would like to thank all the support workers, firefighters and relief organisations who continue to work tirelessly in an effort to combat the suffering. The Red Cross has been instrumental in responding to the ongoing crisis and we want to assist their efforts."

The Red Cross has responded to over 30 emergencies since July 2019, some of which are ongoing for weeks. Its relief efforts have supported over 18,600 people, through the efforts of more than 1,590 volunteers and staff.

As of now, there are still thousands of people in evacuation centres and recovery hubs across Australia. The Red Cross Register.Find.Reunite service also helps reunite people who have been separated in the bushfire emergency. This service has registered over 30,000 people and taken more than 5,000 enquires to date.

All flower and gift sale profits from Bloomex.com.au in the month of January will be donated to this effort. People who wish to donate directly to the Red Cross can also do so at here.

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