ONTARIO, Ore. - Jan. 2, 2020 - PSXDigital has unveiled solutions that ensure websites designed for the company's dealer-partners are completely compliant with current ADA digital accessibility requirements.
Under the Americans with Disabilities Act (ADA) and its subsequent amendments, website accessibility is not directly addressed. However, the US Department of Justice has weighed in repeatedly on the topic and held that while the ADA does not specifically mention web accessibility, "it's language is still broad enough to include websites as part of your business operations," according to the Bureau of Internet Accessibility.
"Having accessible sites benefits everyone," explained Larry Bruce, CEO of the company. "By making sure your website is inviting to all walks of life, you will not just provide equal access, but it demonstrates good ethics and morals as a business."
The ADA prohibits discrimination on the basis of disability, and business owners are required to ensure that all their digital offerings are accessible to all potential audience members, despite any potential disabilities. This includes:
· Websites
· Apps
· Documents
· Presentations
However, website accessibility actually goes deeper than mere legal compliance. It also offers a number of benefits to business owners. For instance, website accessibility can have a profound effect on SEO and visibility within the SERPs. In addition, it improves a company's public image, and creates a more user-friendly website for individuals on mobile devices with low network speeds.
"As a digital marketing company, ensuring web accessibility just makes sense," said Larry. "It's a combination of common sense, empathy, and understanding, which are all traits that human beings share. Providing that access to everyone also benefits you as a company."
PSXDigital is committed to ensuring that all communications, including websites, are accessible to individuals with disabilities and eliminating any barriers or limitations to end users.
To learn more about PSXDigital or the company's digital marketing capabilities and services, visit https://www.psxdigital.com or contact us HERE.
About PSXDigital: PSXDigital is a leading digital marketing company delivering cutting-edge solutions to dealer-partners in the powersports, boat, and RV industries. PSXDigital developed the world's first CXMAi (Customer Experience Management powered by AI) platform to help powersports dealers connect with their audience and deliver an ideal customer experience to drive more sales.
Ai Powered CRM + Ai Powered Websites + Ai Powered Inventory Management (https://psxdigital.com/inventory-management/) + Ai Powered Marketing Automation (https://psxdigital.com/amp/)
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