NEW YORK - Oct. 12, 2019 -When we think of luxury candles, diptyque and their Baies, Byredo Gypsy Water and even Le Labo come to mind with their well-known Santal 26 candle and perfume. In recent years, the candle industry has grown to a 50 billion dollar industry which is mostly driven by millennials and Gen-Z who spend twice as much on self-care than any other age group.

New York City-based company Steerlman aspires to be the Yankee Candle of the luxury market by launching its own candle line. Each candle is made from FDA-Approved soy wax manufactured in the United States. Steerlman is a new startup with a vision to create high-quality, environmentally-friendly candles at a reasonable price. The company will start with the Midnight collection, which is a play on almost everything from packaging to the jars being matte black. The collection will also consist of three signature scents, that are beautifully crafted by expert perfumers. Candles start at $42 for an 11oz tumbler.

To know when this company officially launches in November 2019, Sign up for their newsletter. https://www.steerlman.com/password