AUSTIN, Texas - Oct. 11, 2019 - About MYSOLMAT
MYSOLMAT started with an idea: to encourage purpose, passion, and direction in everyday life through innovative and inspiring products and a robust community of motivators. Family-owned and Texas-bred, MYSOLMAT sells artisan designed, high-quality yoga mats that stand out in a crowd and add an element of fun to your workout. You don't need to be a professional yogi or a fitness fiend to use our products— MYSOLMAT is made for everyone.
You can check out MYSOLMAT on Facebook (https://www.facebook.com/mysolmat/), Instagram (https://www.instagram.com/mysolmat/), Twitter (https://twitter.com/mysolmat), and Pinterest (https://www.pinterest.com/mysolmat/) or visit the website here (https://mysolmat.com).
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AUSTIN, OCTOBER 11, 2019 --
MYSOLMAT (https://mysolmat.com) has officially launched its first line of bright, bold, patterned yoga mats. Founded by Randy Johnson, Kevin Johnson, and Courtney Johnson, a father-son-daughter duo from Tyler Texas.
MYSOLMAT was born when Courtney Johnson, a marketing and advertising director, was working on a campaign for "All Out Trinity," a yoga event with hundreds of people on the Margaret Hunt Hill Bridge in Dallas.
"I was reviewing our drone footage from the event, and couldn't help but notice that every single mat on that bridge was boring. Black, white, blue, green… but no patterns. I realized there was a gap in the market that I could fulfill." said Courtney Johnson, Co-Founder.
MYSOLMAT aims to not fill a gap in the market, but fill a gap in the barrier of beginning yoga and fitness.
"Yoga can be so intimidating… so woo-woo. I've been practicing yoga for years, but the intimidating aspect can be difficult for some people. These mats bring in a sense of playfulness and accessibility to newbies and experienced yogis alike."
These yoga mat patterns include designs like cactus, avocado, stars, retro stripes, and more and are already receiving positive attention from customers.
"This is the most unique yoga mat I've ever owned." said Abbey Gluck, MYSOLMAT customer. "I walk into any class and heads turn."
Not only are the mats attractive, but they're eco-friendly too. Every mat is made with sustainable materials and is BPA and latex-free.
The name and branding behind "MYSOLMAT" comes from several inspirations. "Sol" meaning sun, and "SOLMAT," a nod to the word "soulmate." The name "MYSOLMAT" represents finding meaning, direction, and sharing inclusivity.
Media Contact
Courtney Johnson
hello@mysolmat.com