CLEVELAND - Oct. 5, 2019 - Road deaths in America, and more specifically, road deaths in America involving older drivers with diminished driving skills are very preventable. Keeping Us Safe's Strategic Highway Safety Initiative is designed to do just that; prevent these unnecessary tragedies from ever happening.

Researchers indicate that governments should treat traffic deaths like a public health issue, or a preventable disease, and that more widespread planning in this way could significantly reduce fatalities.

That is where Keeping Us Safe comes in; we can help your political subdivision (municipalities, counties, states) develop and implement a plan to help reduce the incidence of older driver-related traffic fatalities. We offer a holistic approach to solving the complex problem of reducing older driver-related fatalities within your community.

Our programs can be tailored to help fulfill the mission of your Vision Zero, Road to Zero, and Toward Zero Deaths initiatives, and can become a valuable component of your statewide or local Traffic Safety Plan or Safe Communities initiatives, and traffic safety initiatives in general. As well, our programs are effective in all economic levels and social classes.

To learn more about this life-saving initiative, please visit https://www.keepingussafe.org/highway-safety-initiative/

Media Contact
Matt Gurwell
Founder, Keeping Us Safe