Womenswear in Western Europe is still dominated by fast fashion, which continues to create intense price competition for retailers. This competition for lower prices and on-trend collections is further intensified by the growth of internet retailing and the growing presence of pure online players in an already very saturated market. Brands will need to differentiate themselves both in terms of their values and products, and build strong and seamless digital touch-points to attract consumers.
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Womenswear in Western Europe global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market – be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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