CAPE CORAL, Fla. - Aug. 31, 2019 - Clear Conscience Pet® originally launched the SuperGravy® line in 2012, before "pet food toppers" were an established category. The holistic dry mixes make gravy or broth from clean label whole superfood ingredients. The products transform kibble, freeze dried, or any pet food into highly palatable and more digestible hydrated meals.
Now SuperGravy is pioneering the next generation of functional pet food toppers. The new formulas are the first and only in the category that provide three-way digestive health support including probiotics, prebiotics, and digestive enzymes, along with added taurine to support carnivore health.
The enhanced SuperGravy line will help address growing concerns about DCM (dilated cardiomyopathy). Widespread media coverage has linked DCM, a potentially fatal heart disease, to the feeding of grain-free pet foods. Despite the small number of cases, consumers are understandably anxious and turning to retailers and veterinarians for answers. In response to this need, SuperGravy is introducing two new functional innovations:
· TRI-GESTIVE™ Microbiome Support: TRI-GESTIVE™ is a new proprietary blend the combines all three of the key elements recommended by veterinary nutritionists to support a healthy microbiome: Probiotics, Prebiotics and Digestive Enzymes.
· TAURINE Supplementation: Taurine deficiency has been associated with DCM; all three SuperGravy formulas will now provide supplemental taurine.
"No supplement, including taurine, is a substitute for a balanced diet high in clean and digestible meat protein," said Founder and Chief Nutrition Officer Anthony Bennie. "DCM is a complex illness, and taurine deficiency has not been proven as a direct cause, nor has taurine supplementation been proven to prevent or cure DCM. But our new high potency digestive health blend and taurine are safe and sensible boosters for carnivore health that will be conveniently supplied with a daily scoop of palatable SuperGravy mix, and at a remarkable value of less than 60 cents per serving."
The new SuperGravy line also features refreshed branding and new packaging, but Co-Founder Amanda Malone Bennie assures current customers that the taste their dogs have grown to love won't change: "The recipes still contain our blend of delicious dried whole superfoods, but now we have taken SuperGravy to a higher level of purposefulness with these breakthroughs. These are truly mixers that matter."
The enhanced SuperGravy line with TRI-GESTIVE support and added taurine premiered at SuperZoo and CCP is now accepting reserve orders for delivery in mid-September.
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Contact: Anthony Bennie, Founder & Chief Nutrition Officer, Clear Conscience Pet LLC anthony@clearconsciencepet.com
Florida HQ 239-984-2705
info@clearconsciencepet.com (mailto:info@clearconsciencepet.com)
WEB: https://www.clearconsciencepet.com (https://www.clearconsciencepet.com/)
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anthony@clearconsciencepet.com
