Christmas is coming, and for many businesses across the country that means their busiest time of the year, and the time at which they are likely to make their most profits. In order to capitalise on the Christmas rush, and the sales in the New Year, many businesses and brands increase their marketing during November, December, and January. This means using printed leaflets, brochures, flyer printing (http://printuk.com/flyer-printing) and handing out lots of your business cards to make your brands and its products and services as visible as possible. But with everyone doing this, you need to make sure that your business stands out amongst the rest, so here are two tips for doing just that.

1. Go for High Quality Printing

When preparing for the Christmas rush, many businesses make the mistake of opting for low quality printing. Their rationale is that they need to make this season as profitable as possible, and that saving on printing increases their profits. However, low quality printing only serves to hurt your profits, by making your products and brand look cheap and uninspiring which potential customers automatically correlate to your own products. So, to make your brand stand out, you should instead go for a printer that offers high quality flyer printing (http://printuk.com/flyer-printing) at reasonable prices, which will make your brand look better, and encourage more people to take you up on your offers.

2. Get your Branding and Graphic Design Right

Making your business stand out is all about getting your branding and graphic design right. A good brand can make the difference between success and failure, and it’s important that you don’t overlook it. If you already have a brand, it might be a good idea to run a check over your branding before designing your Christmas printed products, so that you can be sure that it’s up to scratch and in line with your other branded materials. If you haven’t yet developed your brand, now is a good time to start. Think about the colour pallete and which colours compliment one another and will exude your brand image in the best way.

If you are thinking about your christmas printing and marketing checkout one of our previous chrsitmas articles: ‘Tis The Season To Get Printing

Also checkout this great article from Smart Focus: Six Quick and Easy Christmas Marketing Tips You Can Implement Now

If you want to talk to us about getting your Christmas Cards printed or about your other print media marketing products, call us on 0845 2993 923 or get in touch via our website, Facebook or Twitter pages.

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