A new article by B2B technical copywriter and nanotechnology expert Colm O'Regan reveals how to seize the attention of skeptical nanotechnology buyers by making sure the copy is tailored to their challenges, needs and interests.

O'Regan suggests that marketers of nanotechnology and other high-tech solutions always follow the advice of Robert Collier and ask themselves: "How can I enter the conversation that’s already taking place inside my prospect’s head"

He says "if marketing professionals tailor their copy and marketing communications to the challenges, needs and interests (CNI) of their target audience, they'll automatically write better copy than their competition"

However, marketing professionals selling complex and high-tech solutions may have never had the experience of working in a lab or had hands-on training with nanotech tools such as an electron microscope.

One of the biggest challenges they face is that if they've never had to make a buying decision for one of these solutions, how do they market it effectively?


In order for your marketing communications and copy to sing, you need to be spot on when it comes to your target audience and what they really need.

O'Regan advises: "as a marketing professional in nanotech, it’s your job to understand how your buyers think and feel. This will help you reach them and gain their attention more easily."

In other words, it will make your copy and communications work more effectively and allow you to “enter the conversation” that’s already taking place.

He concludes: "Just make sure that you’re up-to-speed on the challenges, needs and interests of your audience. Getting this right means having a solid foundation upon which to write and create your marketing copy. Get it wrong and you may as well stop writing now and save yourself the effort of having to do it over again"

For more information, or to view the original article, please visit http://colmporegan.com/attract-nanotech-buyers/

Contact
colm@colmporegan.com