Social Media Breakfast Dallas hosts a monthly meeting with professionals at various levels and interest in social media. Held the last Thursday morning of each month (except December), the group showcases speakers, has panel discussions and roundtables. This month is a panel discussion on social media marketing budgets and ROI.
Social media marketing in 2015 is a serious job. Social media, which now signals SEO, can manage customer service, and can hurt your brand reputation, is a key component of any corporate marketing program. So, how is the practice, which changes daily, managed and, equally as important, budgeted? We'll hear from expert panelists who will describe their approach to this ever-changing challenge.
A communication tool, social media can be used everywhere – for profit and non-profits and must now be included in all business plans. SMB Dallas recognizes how social media is used in the various news media and how the evolution of technology has positively influenced and changed the industry. The September 24, 2015 meeting will focus on how to determine your social media marketing budget and get the ROI you desire.
Our Panel:
Doug Willmarth – VP Marketing, Sally Beauty (http://www.sallybeauty.com/)
Sally Beauty, the leading specialty beauty retailer with over 2,900 stores nation-wide. In his role, Doug leads advertising, promotions, content calendar, and an internal creative team. Prior to Sally Beauty, Doug was CMO for Wingstop, a rapidly growing fast-casual restaurant chain. Before that, Doug was CMO for Rave Cinemas, a Dallas based movie-theater chain.
@sallybeauty
Sallybeauty.com
Dan Sturdivant – Senior Account Manager, Speakeasy (http://www.yourspeakeasy.com/)
Clients include Terminix, American Home Shield as well as other brands. Dan is past president of the DFW Search Engine Marketing Association and is Co-Founder of the DFW Jingle Mingle Holiday Party and the Digital Career Center, whose mission is helping under-privileged persons learn about professional opportunities in digital marketing.
@dansturdivant
@yourspeakeasy
yourspeakeasy.com
Sheila Bacon - EVP, Chief Marketing Officer, White Pants Agency (http://www.whitepantsagency.com/)
Sheila has over 25 years experience in pioneering social media and digital solutions for both B2B and B2C companies across Retail, Technology, Telecommunications, Financial Services, Real Estate, Logistics, Distribution and Health Care. Her roles have included client-side marketing leadership, digital strategy and insight, brand & media planning, agency consulting and business intelligence.
@baconglobal
MEETING INFO
Where:
Offices of Freeman+Leonard / BravoTECH,
Heritage Square I
4835 LBJ Freeway, 10th floor,
Dallas, TX
Social media is ever changing and SMB Dallas is an organization that collectively presents and practices social media platforms, tools, metrics, applications, ROI and case studies. To register visit Eventbrite – SMB Dallas: How to determine your social media marketing budget. The attendees of SMB Dallas are an extremely knowledgeable group, and the attendees have the opportunity to learn from one another, share ideas and experiences, and make some new contacts too. SMB Dallas is a free event so registration is critical if you want a seat.
Cathy D Claterbaugh, c12Concepts (http://www.c12concepts.net) and SMB Dallas Board Member says “ Social media is ever changing and our marketing budgets must be evaluated monthly to determine if we are receiving the best ROI.”
SMB Dallas social media includes LinkedIn, Twitter (https://twitter.com/SMBdallas) (@SMBdallas), Facebook (https://www.facebook.com/groups/smbdallas/), and Google+ (https://plus.google.com/communities/112992110532216757967). Please join us and share your experiences and share with others too.
About SMB Dallas
SMB Dallas was formed May 5, 2010 for businesses and individuals primarily involved in B2B, to network, learn, and showcase their interests in various uses of social media. From a business owner who utilizes social media to promote and grow their business, to the media expert or the new beginner, SMB Dallas is an organization of 800 members coming together to share, teach and learn. SMB’s roots started in “The Big 3” in social medias – LinkedIn, Facebook and Twitter, and has constantly expanded topics to more social media platforms strategic approaches, tools and many more. The program format varies from showcasing various keynote speakers, “Hot Topic” panel discussions and roundtable “Burning Question” format, so all have an opportunity to participate and grow in knowledge. Meeting the last Thursday of each month, SMB Dallas members gather to share experiences, successes and engage with each other on a variety of different topics in and around the social media sphere. For more information please visit https://socialmediabreakfastdallas.com.
Media Contact
Cathy D Claterbaugh
214 478 4157
contact@c12concepts.net
