No business can grow without significant focus on marketing. And in today’s world, where consumers spend a big portion of their time on the Internet, you need to be right there, marketing to them. CHARIOTZ can show you how to market your automotive business online, and do it cheaply and effectively. Whether you are a small local shop that installs aftermarket wheels or restores classic cars, or a full fledged tuning shop that can customize a vehicle in all sorts of ways, the CHARIOTZ platform can help you market your business.
You will see many variations of a marketing funnel and its various phases, but we like to use these 5 phases – Awareness, Familiarity, Consideration, Purchase, and Advocacy. The CHARIOTZ platform was built to help you with Phases 1, 2, 3 and 5.
1. AWARENESS
The first phase in any marketing funnel is making potential customers aware that you exist. And this is where most local automotive businesses face a challenge. Unlike a coffee shop or restaurant, which is usually in a strip mall or shopping area that consumers frequent, many automotive businesses are hidden away in an industrial area or in a back alley. This makes it harder for customers to know that you exist. Other than relying on word of mouth, you can use business listings and paid advertising, but you get put into a pool with all the other non-automotive businesses that are also trying to make themselves visible. CHARIOTZ is a dedicated platform for the Automotive Industry. We are here to showcase automotive businesses that can help a consumer drive and maintain a unique ride. Once you set up your FREE account, your business gets put directly in front of such consumers, who visit our site and app looking for inspiration, ideas and information.
2. FAMILIARITY
Once a customer is aware that you exist, you need to familiarize him with your products, services, expertise, past work, etc., so they get an understanding of what your business is about. In the physical world, you can showcase your vehicles and products at car shows and events. But this can get prohibitively expensive, especially for a small business. In the online world, your website is one way of familiarizing potential customers with your work. But oftentimes, your website will not have the capability to add your products or projects quickly and easily. On CHARIOTZ, you can add a new project – photos, story, description, tags that pinpoint products used and work done – to your dedicated page in a matter of minutes. The more projects you add, the more you will familiarize a potential customer with your offerings and your capabilities. Venon Motorsports is an example of a local business that signed up in March 2015, quickly embraced our platform, and has used it to showcase hundreds of their car and truck projects. If you and your staff are too busy to add your projects, we offer 2 Upload Packages – $199 for 10 projects, or $299 for 20.
Social Media Integration:
- Once you add a project, you can instantly share it across your social media pages – Facebook, Twitter, Google+ and Pinterest – using our simple Share buttons.
- If you have an Instagram account, you can import all your posts (photos and captions) into your CHARIOTZ account with a simple click of a button. This means that the portfolio of projects you have posted regularly on Instagram over the months and years can instantly become an asset for you on CHARIOTZ.
3. CONSIDERATION
Once a customer has familiarized herself with your business, she may choose to consider your business in her list of purchase options. On CHARIOTZ, you can add your business’ contact information, so she can contact you to get the necessary information required to make her decision, like pricing, availability, schedule, etc. You can also use CHARIOTZ to promote any special deals that may cause her to lean towards purchasing from you.
4. PURCHASE
This is where your Sales team earns its paycheck – getting a customer to move from considering your business to buying from your business. If you make this phase painless and enjoyable to the customer, and he walks away happy with the purchase and how you handled everything, it will go a long way in making him an important part of the next phase.
5. ADVOCACY
If a customer is happy with the purchase she made from your business, she will become an advocate for your business and thus, a part of your extended marketing team. She will tell her friends and colleagues about you, and post her experiences online, and your marketing will get amplified at ZERO additional cost! On CHARIOTZ, a customer can upload her vehicle, and then associate it, and all the work done on it, with your business. This not only builds your CHARIOTZ portfolio, but it also gives her the tools to promote your business on CHARIOTZ and across her social media accounts.
We built the CHARIOTZ platform to help you market your automotive business, and its products and services, to consumers in your area, or around the world. Sign up HERE (http://www.chariotz.com/signup) today for your FREE account!
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CHARIOTZ - Custom Cars and Trucks
