SOUTH MELBOURNE, Australia -- With thousands of app developers (http://www.appz.com.au/) churning out new apps every day, getting your app some buzz before its release can be a daunting task. Having a detailed launch strategy is absolutely crucial to your app's success. Every app is different so there's no one-size-fit- all approach to releasing a successful app. At Appz, our Mobile App development team has prepared a plethora of apps for effective and successful launches. This article features some of our best tips on generating buzz for your next app launch.
Build an Online Presence
Having a social media presence is an absolute must for mobile app developers (http://www.appz.com.au/mobile-application-development/). Create a Facebook and Twitter account; follow people who are posting about app development. A quick search can lead you to trending pages and groups that focus on mobile apps. Posting your content and sharing it with other enthusiasts is one of the easiest ways to generate some hype.
Another excellent community resource is Preapps. It's a unique community that Iphone and Android app developers alike can sign up to and get their apps beta - tested before they launch. Belonging to Preapps gives you valuable insights and gets you followers before your app is even released!
Research
No matter how great you think your app idea is, it never hurts to find out what others think. One of the best investments you can make before your launch is taking the time to research. Read reviews from popular app stores and learn about your competitors' apps. What features are praised? What do users dislike about the app? Gathering this information keeps you one step ahead and is crucial for covering all your bases before it's time to launch. It also helps to get a third-party opinion, especially from someone belonging to your target audience.
Start Blogging
After you've reached out to some beta testers and have built a social media presence, start blogging. Update people on your email list and Twitter feeds on the progress of your app's development. Keeping people engaged is vital to building hype and gathering a fan base. Ask people for feedback on your beta versions and modify your app accordingly. Use keyword research to create quality content or get a professional copywriter to do it for you. Blogging will go a long way in attracting attention from high profile mobile app developers, fans, and customers!
Get a Press and Launch Kit Prepared
You'll need to have all of your launch content in order before you submit your app for review. Include your website, press releases, blogs, snap shots, and more in the launch kit. By building relationships online, you will have developed some vital pitching skills. Use them to reach out to leading figures in mobile app development and ask them to review your app. A favourable review from an influential developer can lead to an explosion of attention; don't miss out on the hype!
Let Appz Plan Your Next Launch
Are you looking for help on your next mobile app launch? Whether you're on the cusp of a release or would like us to design an app for you, Appz can help you at any stage of the process. Our expert app developers will create a brilliant app for you and launch it with an innovative release strategy. Contact us today to speak to leading experts in mobile app development!
Source: - http://prwire.com.au/pr/52850/strategies-on-generating-bu...
Contact
Appz - Mobile Apps Development
