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The Key To Getting Hired in the Competitive Beauty Industry

The Ultimate Guide to Success for Assistant Makeup Artists and Hairstylists.

NEW YORK, NY, June 1,2015- “Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion and Print” is an information dense, comprehensive career guide for emerging and established makeup artists and hairstylists who want to work with some of the top Key Makeup Artists and Stylists in the highly competitive beauty industry! `

Author, beauty director, educator and celebrity makeup artist DeShawn Hatcher of New York City, debuts “Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion and Print,” in June 2015.

DeShawn Hatcher writes as a professional makeup artist, speaking directly to assistant makeup artists and hairstylists, offering guidance and sharing inside information about how to maneuver successfully in the industry. She has had an extensive career and has also been an assistant, which attributes to her success.

“I believe in assisting. It is a unique opportunity to learn, see and observe more; to grow as an artist and to broaden your range as an artist”.

DeShawn Hatcher

After receiving hundreds of emails from makeup artists wanting to assist her, DeShawn realized that there was a void of intensive information and guidance specifically targeting assistant makeup artists and so in 2010, she started her popular business focused blog- https://deshawnlovesmakeup.wordpress.com.

The blog garnered a large audience of fans and followers and when DeShawn noticed that her posts about assisting got the most hits, it became the impetus for “Assisting Rules! The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion and Print”.

In Assisting Rules! DeShawn is real and honest, coming from her personal perspective and experience. Unlike other books, articles and blogs, Assisting Rules! goes beyond the usual limited and repetitive tips, revealing the unspoken rules about the industry’s business etiquette and code of conduct specific to assistant makeup artists. As a key makeup artist and employer, she gives in-depth insight from that perspective as well.

“I wrote this book because I want key makeup artists and stylists to get a great assistant and assistants to have a great experience assisting.”

DeShawn Hatcher

Assisting Rules! is the industry bible for those hoping to set themselves apart while seeking assisting opportunities with successful artists and stylists. The book is the blueprint to success, teaching essential rules for a successful career with strong emphasis on business etiquette, personal assessment, self-marketing and branding.

For more information about Assisting Rules! and DeShawn Hatcher-

View the Assisting Rules! Video at http://www.deshawnlovesmakeup.com

Author DeShawn Hatcher’s career as an expert in the beauty industry spans 15 years. She is a Beauty Director, working with Cotton’s 24 Hour Runway show for the last 3 years, and the beauty expert for Today’s Black Woman Magazine, sharing the tricks of the trade with the everyday woman. Her makeup artistry is featured in print, advertising, runway and television, including her recent stint as makeup artist for the “The Voice” promos. Her clientele includes high profile celebrities in TV/Film and music such as Annette Bening, Beyoncé, Tom Cruise and Vanessa Williams. DeShawn is as equally respected as a mentor and educator to established and emerging artists. She has facilitated industry workshops, as a beauty expert and educator, including The Makeup Show and The International Make up Artist Trade Show.

For booking presentations, media appearances, interviews, and/or book-signings contact motivateArt@gmail.com


Media Contact
Jennifer Heslop
jennifer@motivateart.com