CHICAGO -- “What is Branding? Branding is the foundation of your brand; it’s what your customers perceive. “Brand” or “Branding” is your company identity and personality or what you are known for. Also understand that branding isn’t just a logo”says Michele Krysmari Co Author of Learn How To Sell Hair Extensions Manual
One of the purposes for branding is to create more profits with less effort. The foundation of your brand is your logo, your website, packaging and promotional materials, all of which should communicate your brand about you and how you make them feel when they purchase your hair extensions. Brand is the “name, term, design, symbol or any other feature that identifies one seller’s product distinct from those of other sellers.
Branding is one of the most important aspects of your hair extensions business. An effective brand strategy gives you a major edge in increasingly competitive markets. Your brand is your promise to your customer, it tells them what they can expect from your hair extensions, and it differentiates your business from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Branding is the how, what, when and to whom you plan on selling your hair extensions to. If you don't brand yourself, you can rest assured that others are branding you, and letting others brand you can be risky.
To start branding your hair extensions, you first need to brand yourself within your market. You need to be the go to person within the hair extensions field –again starting with your market. Brand yourself as an expert and an interesting person, you need to be memorable. If you can establish your own brand and what makes you different from rest, then you just branded yourself. Visualize success then execute it.
Where you advertise is also part of your brand strategy. Your distribution channels are also part of your brand strategy. What you communicate visually and verbally are part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value, brought to your hair extensions business, which allows you to charge more for your hair extensions than what identical, unbranded hair extensions command. Are your hair extensions the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on which your target customers want and need you to be.
Defining your brand is like self-discovery. It can be difficult, time-consuming and uncomfortable. You need to ask yourself these questions and answer the questions truthfully.
Who are you?
What are your values?
What do you want to be known for?
Are you the innovative in the hair extensions industry, or experienced and reliable ?
What makes you the best within the hair extensions industry?
What makes you better than the competition?
What is your company’s mission?
What are the benefits and features of your hair extensions?
What do your customers and prospects already think of your hair extensions/company?
What qualities do you want them to associate with your hair extensions/company?
Once you answer those questions you can begin the process of branding your hair extensions. To find out more on selling hair extensions you can purchase the manual “Learn How To Sell Hair Extensions” at www.learnhowtosellhairextensions.com
About the Authors
Michele and Adrienne Krysmari are a mother and daughter team who are the President and CEO of Krysmari Brands, a company that caters to products for the hair extensions industry. Under the Krysmari Brands is the “Learn how to sell hair extensions” manual created for new and current business owners selling hair extensions and wigs.
Michele and Adrienne are also editors of Hair Extensions Magazine an online magazine catering to hair extensions. Along with a blog “How To Sell Remy and Virgin Hair” In their manual “Learn how to sell hair extensions” teaches you everything you need to know about selling hair extensions.
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Michele Krysmari
