ARLINGTON, Va. -- Ideally, running a contest or sweepstakes should elevate the reputation of the sponsoring organization. Unfortunately, mistakes can result in negative publicity, inquiries by federal and state regulators, and lawsuits from disgruntled entrants.

Contests and Sweepstakes Law: A Guide Through the Legal Jungle Practice Manual helps sponsors maximize the operational success of their promotions while minimizing the risk of legal problems. This 498-page book authored by attorney Joy R. Butler features the following resources:

* A separate summary for each state outlining the specific laws, rules, and regulations most relevant to promotions in that state including registration, bonding and disclosure requirements

* Guidance for multiple types of promotions including online sweepstakes and contests, fantasy sports competitions, raffles, bingos, cause marketing, and broadcast station-sponsored promotions

* Guidelines and samples for drafting official contest and sweepstakes rules

* Best practice suggestions for promotions that incorporate social media, user generated content, public voting, and direct mail

A complimentary 40-page excerpt of the book is available at http://www.guidethroughthelegaljungle.com/contests/contes...

MORE DETAILS: Contests and Sweepstakes Law: A Guide Through the Legal Jungle Practice Manual. Authored by Joy R. Butler, Published by Sashay Communications, ISBN: 978-9672940-6-3, 498 pages, Hardcover, Trim Size 6 x 9, Retail Price $225. Available to consumers from the publisher’s website at www.SashayCommunications.com and from retail and online bookstores including Amazon and Barnes & Noble. Available to the book trade from Ingram, Baker & Taylor, library jobbers, and directly from the publisher.