The demand for Red Rice is increasing among consumers, as it is a rich source of fibers, which offer many health benefits such as it lowers cholesterol, promotes fullness, prevents the formation of blood clots, and improves digestive health, thus creating a lucrative opportunity for the expansion of the global red rice market.The global red rice market size was valued at $2,915.0 million in 2020, and is projected to reach $4,110.9 million by 2030, registering a CAGR of 3.5%. Europe was the highest revenue contributor, accounting for $1,301.5 million in 2020, and is estimated to reach $1,736.9 million by 2030.

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Based on product type, Rakthashali segment held the major share of 44.6% in the global market. Rakthashali rice is natural red rice variant with red husk & grain that have high medicinal value. It is rich in antioxidants, calcium, zinc, iron, and other minerals which has led the red rice market growth over the forecast period.

Key findings of the study

By product type, the Rakthashali segment held the highest share, accounting for 44.6% of the global Red Rice market.
Based on nature, the organic segment held the major share of 64.1% of the market.
Region wise, Europe held the major share in the red rice industry, and is expected to remain dominant throughout the forecast period.
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