In a world where consumers are constantly hit with marketing messages, its more important than ever for small business owners to be heard. But the facts dont lie: its getting more and more expensive for those owners to afford to pay the marketing costs associated with consistent marketing efforts. Thats why one expert in the field is touting the significance of free marketing for small business owners.

What many small business owners dont understand is that there are ways to get their shops name in front of local consumers without spending a lot of money, says a spokesman from FindUsLocal.com, a directory that allows people to find [US local businesses](http://www.finduslocal.com/). But when they claim their free listing with us, theyll automatically benefit from all the marketing efforts we put into keeping our local directory up in the search engines.

Local business directories are becoming more popular as consumers use them to find businesses in their community. Theyve made the switch because its easier to find local businesses on a directory that only shows results from the searchers immediate area.

We regularly market our local directory on search engines, and those businesses that have claimed their listing on our site indirectly benefit from that. In other words, the sites that are listed on our [local directory](http://www.finduslocal.com/) get free online advertising."

Studies show that consumers are searching for and finding local businesses online these days, and if local business owners dont have an online presence, they arent likely to be found.

In addition to our free listing, we offer a $20 premium package that allows small shop owners to link to their website from our site, which will give them the important back links that will help them even more. Of course, if they dont want to spend the money, were happy to list their business for free.

About FindUsLocal: FindUsLocal uses geolocation technology in visitors browsers to construct a home page focused on their city, town or community. Right there on the front page, theyll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.