[Right Brain Consulting](http://www.right-brain-consulting.com/) has been working with food companies and co-manufacturers for years, but the new site provides resources and advice that is not readily available to the business owners who need it most. This food industry consulting site provides straight forward information intended to help food companies cut through the hype to determine which co-manufacturer or co-packer is the best fit for their niche. Right Brain Consulting also provides ongoing operations services such as supply chain management, sourcing of ingredients and development, and oversight of food quality and production protocol.
Most emerging food companies know the names of their competition, but they dont know how those companies got started, what co-manufacturers they use or how to make the connections necessary to survive in the highly competitive food industry, says Will Madden, lead food manufacturing consultant and contract negotiator of Right Brain Consulting. They know where they want to go, but they have no idea how to get there.
The food industry is trickier to navigate than most emerging food company owners realize, Madden says. They don't know how to differentiate a good contract from a bad contract. In fact, many companies end up taking whatever contract they can get simply because they had such a hard time locating a co-manufacturer who would even give them the time of day.
Thats why Madden has developed the site as a basic guide to help food company owners determine what they need to do if they wish to begin negotiations with industry co-manufacturers and co-packers.
Co-manufacturers are approached by new food companies every day, Madden says. Some of those companies are already established and have sales, and some of them are just starting out or are coming out with a new food product. Some have already figured out how to scale to commercial level of production, and some have no idea where to start. I figure they need to know what co-manufacturers are looking for in a potential business arrangement so they have the best chance of getting attention.
Right Brain Consulting has worked with several well known industry players.
