What Waist Trainers just opened a new store location in Cumberland Mall. What Waist Trainers is a waist training fashion boutique shop which is now located in [3 malls throughout Georgia](http://whatwaisttrainers.com/contact/location/). The locations are now in Cumberland Mall, Perimeter Mall and Augusta Mall. The grand new opening features steep discounts and custom waist training advice from experienced sales team members that have all used the garments to optimize and enhance their shape. What Waist offers consultations to help women understand how long to use a specific waist trainer before moving on to the smaller, sequential size. When done consistently overtime the end result is a much visibly smaller waist and accentuated feminine appearance. The fashion line comes in multiple sizes, colors and materials, which can be used by larger women, or petite women. The colors and material are tailor made for workout attire, or casual wear as a posture enhancer to be worn under clothing garments.

Owners Gibran Tyson and wife Marina Tyson see opportunity to expand throughout other mall locations in Georgia and nationally as franchise requests have been increasing through the website, as ecommerce sales begin to exponentially increase with each new store opening. One major reason for growth as been the Kardashians and local Atlanta Georgia celebrities. The rise of instagram models flaunting their exaggerated measurements has increased the demand for the product.

What Waist mission is to help women feel beautiful, empowered and in control over their body. They do this through their product offerings: waist trainers are not limited to one, "standard" body type. The most sold waist trainer is to support an hourglass figure, but specialty ones such as inverted triangle, apple, pear and rectangle are also available through instore, or ecommerce.

To inquire about franchise opportunities or to schedule a local consult in Georgia go to the official what waist trainers website.