Even though the company was founded more than a century ago, the John Boos name remains one of the best-recognized brands in the home and commercial kitchen furniture and equipment space. Ted Gravenhorst, Boos' VP of Sales and Marketing, explained the company's focus on new product development: One way to keep a brand top of mind with consumers is by continuously refreshing your product line adding on-trend features to best-selling items and introducing all-new products that tap into emerging tastes and trends.
Boos previewed a full slate of new products with customers during the 2016 International Home and Housewares Show in Chicago, refined designs based on feedback they received, and just announced one dozen new products immediately available.
The new slate includes:
5 distinctly different butcher block tables, in maple, cherry and walnut, and in edge-grain, end-grain and blended grain construction styles; 4 carving boards that incorporate full-perimeter juice grooves plus handle grips holes or wing extensions; and 3 cutting board designs, including maple and cherry boards with walnut end rails; Mezzaluna herb boards; and chopping blocks elevated on stylized, wooden pedestal-and-ball legs.
According to Gravenhorst of Boos & Co., The reaction has been overwhelmingly positive. Boos dealers seem pleased with the breadth of this year's new product line-up, as well as the magnitude of the tweaks. His sentiment was echoed by Kathleen Grodsky, Marketing VP at Butcher Block Co., the leading online seller of Boos Blocks. These new items incorporate bigger shifts in design than seen in past years. These sorts of changes position Boos to appeal to consumers who seek the heritage of traditional butcher blocks but prefer a more contemporary style style for modern or urban settings, she observed.
About John Boos: Boos & Co., headquartered in Effingham, IL, manufactures wood and steel products designed principally for residential and commercial kitchens. Butcher Block Co.: BBC is a leading online seller of butcher block countertops; kitchen islands, tables and carts; plus, cutting boards, knives and knife blocks.
