According to research conducted over the last few years, largely unrecoverable penalization applied to website's has occurred on an epidemic scale. In fact, the latest Google SEO (Search Engine Optimization) trends in 2016 suggest less potential to recover from Google's website rankings penalties. What this has done to business owners in eCommerce and at the local level is dishonorable at best.
A thorough investigation has been conducted detailing this issue that has been plaguing small businesses across the globe for some time. The information captured has provided an in depth look as to what has gone on with Google's algorithm's that not only influence search results and how they've manipulated them to cater to their own self-serving needs, but the negative effect that has given rise to known as Negative SEO or Negative Search Engine Optimization. Businesses worldwide have taken a substantial hit without the prospect of full recovery. Just recently, it was the U.K. who won a settlement for 10 years worth of back taxes owed. And, now the E.U. is trying to throw the book at them for skewing search results causing their competitors significant loss in web traffic.
Based on the information collected livelihoods are on track to remain unstable and unrecoverable for over 50% of businesses that optimized for online marketing via their search engine," says Miles Larken.
Key findings in terms of Google killing small business are as follows:
-Google skewed search results in favor of its own products and services. This means violating antitrust laws and boosting its rankings above that of competitors. They deemed competition laws" to be non-applicable to themselves.
-Google rolled out algorithm changes" unbeknownst to most that wrongfully punished websites they believed not to be in accordance with their ideas of quality, both local and international.
-Negative SEO campaigns are the surest way to force penalties and send a website's rankings plummeting to their death, and Google has zero protection for this. Not just limited to the competition, anyone with basic knowledge can do this to any web property anytime.
It's being said that once a website gets hit by certain penalties, that it will most likely never be able to recover. Google's current SEO trends suggest that companies should start over from scratch with brand new domains and websites. But, it would be a lost cause because the protection against negative SEO (NSEO) as it is being called doesn't match up. [View more here](http://www.4576666.com/)
Where paid advertising has become overpriced in online marketing, many business owners believe they are not getting the best return on investment. This in conjunction with penalties waged upon business websites, both small and large has created a platform for unethical marketing agencies to exploit. There are pros and cons with Google's idea of providing a better experience for it's users. On one hand, consumers continue to benefit by using Google regardless of skewed search results. On the other hand, it has gone horribly wrong for businesses by putting them in positions to lose big time.
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