Since its inception, Butcher Block Co. has focused on selling other manufacturers' branded kitchen goods on its high-traffic website https://butcherblockco.com, most notably, kitchen countertops, furniture and cutting boards made of butcher block and manufactured by longtime industry leader, John Boos & Co. But the online store announced today that for the first time, it will offer products for kitchens under the Butcher Block Co. brand name.
Mark Shook, President of Kitchen Enthusiasts, Inc., who acquired Butcher Block Co. in 2012, announced the company has added to its catalog butcher block and plank-style custom countertops in 15 different species of wood: American Cherry, Ash, Beech, Birch, Brazilian Cherry, Hickory, Knotty Alder, Knotty Pine, Mahogany, Maple, Poplar, Red Oak, Spanish Cedar, Walnut and White Oak. Shook explained the change in company strategy. Consumers absolutely love and trust the John Boos brand, he said. Boos makes fantastic countertops, but only in maple, cherry, red oak and walnut. Many visitors to our site are looking for another type of butcher block countertop or plank-style counters. There's nothing that frustrates shoppers more than realizing that the product he or she is looking for is not in fact available on the site.
Asked if company plans call for more product launches under the Butcher Block Co. brand name, Kathleen Grodsky, BBC's VP of Marketing, shared that, Butcher Block Co. is becoming recognized and trusted by enough American consumers, online shoppers in particular, that it makes good business sense to offer store-brand products, just as leading big-box retailers do, especially if they complement our current offerings. According to Shopper Approved, a third-party collector of online shoppers' store reviews, verified purchasers have given ButcherBlockCo.com an overall satisfaction rating of 4.9 out of 5.
About the company: Butcher Block Co., an online seller of kitchen furniture and cooking and serving accessories, is an authorized dealer for such leading manufacturers as John Boos & Co., Catskill Craftsmen, Oasis Concepts, Chris and Chris, Artelegno and Chroma. The company's primary lines include butcher block countertops; kitchen islands, carts and tables; and wood cutting boards.
