Terrence Feliciano, digital marketing consultant from Phillipines introduced new methodology to attract high value leads and sales to any business.
He introduced 3 tier customer attraction system:
1. Total traffic technique - a lead generation system to generate more potential customers for business
2. Customer convert combo - a conversion system to turn online visitors into paying customers
3. And remarketing reinforcer - a remarketing to nurture customers and convert them to buy
It solves multiple problems that some of real estate developers have - low number of generated high quality leads and interested condo unit buyers and low percentage in conversion of high qualified clients into unit buyers.
Terrence says [direct marketing techniques](https://en.wikipedia.org/wiki/Direct_marketing) combined with [digital marketing](https://en.wikipedia.org/wiki/Digital_marketing) techniques are applicable to any business and can bring predictability into business.
Business owners often rely on outdated marketing techniques to generate new business. That leads to the fact according to compensation survey administrator PayScale in 2010, the average income of small business owners varies widely depending upon their level of experience. For example, small business owners in USA with less than one year of experience in running an organization earn an annual salary ranging from $34,392 to $75,076. Another scary statistics shows that: "About half of all new establishments survive five years or more and about one-third survive 10 years or more. As one would expect, the probability of survival increases with a firm's age. Survival rates have changed little over time."- Source: [U.S. Bureau of Labor Statistics, BED](http://www.bls.gov/bdm/)
Terrence says people underestimate the marketing efforts and systems they need to put in place to make their businesses work and grow. Increased competition in almost any field doesn't allow for weak marketing. That leads to companies can't make enough of sales and become bankrupts.
The new systems that Terrence introduced eliminates that problem from small and medium business owners.
