Cincinnati, Ohio-based Internet marketing firm Web Marketingville, announces its new reputation marketing service, designed to help its customers build trust, online visibility and increase sales. For more information visit the website: http://www.webmarketingville.com.
With 22 years' experience, Web Marketingville has been involved in everything from e-commerce strategy and execution, social media strategy, website design and CRM for it clients. However, the introduction of reputation marketing has drastically changed the rules of conducting business online.
According to Web Marketingville consultant Ken Geers, reputation marketing works in the same way as referral marketing does, with studies revealing that 92% of consumers trust recommendations from people they know and a significant 70% of consumers trust customer opinions posted online. What this means is, all of the online marketing tools developed over the last decade and more, such as SEO, social media, pay per click, local Internet marketing and striving for the top position on Google, are all irrelevant if a business has bad reviews online.
Ken recommends proactive online reputation marketing services as the ideal complementary service for reputation management, which he describes as a defensive form of marketing, already available for some time. Reputation management is more of a reporting function and works by scanning for reviews on Internet directories, allowing businesses to promptly manage negative reviews and the optimization of positive customer reviews by keeping them highly visible.
Reputation marketing on the other hand is an offensive strategy designed to bring in qualified sales leads. It helps businesses always remain aware of their online reputation, it develops and builds their online five star reputation, it markets the business to prospects already interested in the products or services, it upkeeps the five star reputation and it also assists with developing an online marketing culture within the business.
We know that consumers believe reviews, and they will do their research before making a purchase. Bad online reviews will drive business away from your site straight to your customers who have better ratings, which is why a good online marketing strategy is to build your five-star reputation before you try to achieve higher search engine rankings", explains Ken.
More information about reputation marketing services can be found here: [http://www.webmarketingville.com/reputation-market...](http://www.webmarketingville.com/reputation-marketing/).
