Almost 80% of trade show visitors know EXACTLY what booths they want to go to and for what reason, even before they've stepped foot into the door. If a trade show booth is not on already on their list, there is already have one strike. For this reason, it is important to have a [trade show display](http://www.XibitSolutions.com) that will shake up a visitor's game plan and make them forget about their original vendor destination.
Keeping it Simple While Visually Interesting with High Tech Elements
As a perspective customer is walking past any [trade show booth](http://www.XibitSolutions.com), there are only have a matter of seconds to capture their attention and convey a message. They might not even stop to read signage or displays on the booth, but continue barreling through the masses. Think of a freeway billboard. It's very much the same mentality. Drivers speeding down the freeway can't/won't stop to read a billboard. Any information that must be imparted on them must be done very quickly. One or two graphic images, at most, and an eye-catching title that sums up the business or product in just a few words.
Signs should be easily seen from the aisles and must let any passerby know the name of the company and what it does. Hanging banners come in a variety of sizes and shapes. They're also easily seen from across trade show floors; which, in turn, will attract more attention. Good positioning of signs and a solid display design is enough to catch the eye and in turn, capture the lead.
A good overall tip is to keep any important information that the business wants a visitor to see, at eye-level.
Lighting
There's a reason why there is so much fantastic lighting at Hollywood premieres with the giant floodlights illuminating the sky. And if it worked for Batman, why shouldn't it work for a business? Lighting attracts people's attention and significantly increases an exhibition booth's appeal. Proper lighting can highlight an important message, graphic, or display that a business wants to capture a visitor's attention.
From a display design standpoint, good lighting can trick" the eye into perceiving a greater sense of depth to an exhibition space, making it SEEM like the [trade show display](http://www.XibitSolutions.com) is actually bigger than it actually is. Better yet, take a cue from Richard Branson and remember that proper lighting can significantly adjust a person's mood!
Master these few techniques and any business will find that a few seconds is much longer than what is needed to capture a passerby's attention. And with a sales team ready to go, that lead will likely become a sale.
