Earlier today, HonestSEO.co announced the launch of Customer Surge from beta. This new new lead generation service is now officially live and available to businesses looking for growth in 2016 and beyond. For anyone with even a passing interest in the world of local online marketing, this launch will be worth paying attention to, as it's set to shake up the traditional SEO landscape based on the reversal of how services are typically offered to and paid for by clients.

The online marketing landscape is constantly changing, but unfortunately one thing that has stayed the same is what is routinely required of new customers. The prevailing philosophy is to require payment up front, under the hope and premise of future results. (Results that are often not guaranteed.) It was for this flawed dynamic that Customer Surge was developed, and why it is sure to become disruptive.

Traditional competitors in the online marketing space are constantly doing the same old thing within the delivery of search engine optimization plans, and clients are used to paying a couple thousand dollars per month for services while being told to wait as long as six months before realizing an ROI. This is the nature of SEO, for better or worse. Customer Surge flips the process around, and instead of asking the client to assume the up-front risk, the marketing company instead invests the initial time, energy, and effort to generate results before requiring payment for fulfillment. Then, and only at point of delivered results, clients simply pay for qualified new customers as they are received.

When asked how Customer Surge is distinctly different, Brant, the Founder said "It takes all the "trust" out of the equation for the client, and they can easily scale by planning their future investment spend based on how many new customers they would like to acquire." While past clients have enjoyed great results and benefits from the traditional SEO services offered by the company, this new approach was developed to empower a different group of clients who are often leery of taking the step to grow their businesses due to past failures or breaches of trust.

He went on to say, "Many clients had worked with numerous so-called online marketing providers in the past who failed to deliver the promised results. Asking new clients to take the same risk once again was a big leap of faith, so this is what drove the innovation of Customer Surge to literally take the guess work out of the decision for their growth. Ultimately this is going to be a huge benefit to new customers by not paying up front for intangible web services. Instead, they simply pay for results once delivered. When clients see the scalability of simply paying for customer acquisition, in quantifiable terms, it's as if a lightbulb goes off and they say, "Of course, this is a no-brainer. Let's do it."

Honest SEO was established in 2010. It has been doing business 6 years, and has always aimed to help local businesses achieve growth so they can focus on their main offerings. Brant says, "The reason why most entrepreneurs got started in the first place was through their passion of their trade or the servicing of their customers. The ultimate goal is to free clients up to focus on what they do best, and take care of the customer growth for them as their marketing partner."

The company will of course still offer SEO and PPC Management services where applicable, but their new focus on results based marketing is sure to help a whole new class of clients looking for scalable, risk-free growth.

Once again, Customer Surge has officially left beta as of 1/21/2016, and is active in the marketplace. To find out more, the place to visit is the website.

For further information about Honest SEO, this can be discovered at http://honestseo.co