A new home selling concept has been introduced and is currently being offered in Las Vegas, NV with the intention of rolling it out on a national platform in 2016. A Better Plan To Sell was developed to incorporate the latest high-tech exposure and marketing practices that have advanced the marketing methods and reach of many other industries, but has been slow to make it's way to the residential real estate industry.
"With all of the advances in online marketing technology along with the shift in consumer behavior and a desire to receive information in a very different way than just a few short years ago, we felt it was the perfect time to roll out an updated home marketing model that reinvigorates the search, marketing and sales process." explained [A Better Plan To Sell](http://abetterplantosell.com) developer Lawrence McBride. "The real estate industry as a whole has been slow to adopt some of the latest and most useful technologies, efforts and ideas, yet consumer behavior has shown conclusively that home buyers want to receive information and and be engaged in an entirely different way than previously was the norm. We analyzed this behavior from a consumer standpoint, and created a more efficient, streamlined and compelling way to deliver home listings to both consumers and to other real estate agents." The result is a program that utilizes expansive networks of websites, social media sites, online directories, real estate apps and more to expose and promote homes for sale to potential home buyers, whether they reside next door or across the globe. The business is focused on first creating a compelling marketing package for the home with professional photography, high definition virtual tours, professionally shot and edited videos, professionally written copy, custom online landing pages and more. Once created, the focus shifts to the syndication plan and some highly advanced strategies for exposure.
To execute the plan they typically partner with carefully selected and pre-screened real estate agents who understand the importance of using advanced marketing plans to set their listings apart and bring their clients top dollar for their homes in the least amount of time possible. Agents who partner with APB2S enjoy a significant competitive advantage over other area agents who are unable to replicate such an advanced form of home marketing. Strategic partnerships are offered as exclusive territories based on zip codes/areas. They are currently being offered to a limited number of agents in Las Vegas, and will begin offering exclusive territories in other states beginning in the spring of 2016. One of the areas they are focusing on is expired home listings (homes that were listed with another broker but were not sold during the listing period, which is typically runs four to six months), because it perfectly showcases how a home unsuccessfully marketed with another agent can be sold in a short period of time using an advanced home marketing plan and technology platform. Homeowners who were unsuccessful selling their homes with other agents can download [a free copy of their report](http://abetterplantosell.com/home-expired/), "My Home Didn't Sell, Now What?" on the A Better Plan To Sell website, which gives them detailed information on "where to go from here" and find success in selling their home. Owners who are interested in selling on their own (FSBOs, or For Sale By Owners) can also take advantage of some key aspects of the program. While some of the syndication systems are reserved for agents, FSBOs can still mirror some of a listing agent's most compelling and important home marketing efforts through ABP2S including [professional photography](http://abetterplantosell.com/professional-photos-mean-a-higher-selling-price-and-a-faster-sale/), high definition virtual tour, a gorgeous custom website for their home, facebook and instagram marketing, and much more.
The company also is developing a comprehensive training program for individuals who want to work with real estate agents as their strategic partners in other markets and be the administrators of the entire program. The program will consist of advanced training in areas such as professional photography, video development and marketing, international online marketing for residential real estate, building specialized property landing pages, lead generation and reputation management for agents and much more. Interested parties are encouraged to contact the company below for more details about this program.
About A Better Plan To Sell: A Better Plan To Sell was founded in 2013 by Lawrence McBride, who has over a dozen years experience in the real estate industry as a professional photographer and online real estate marketer. Mr. McBride felt that the real estate industry as a whole was lagging behind many other industries with regards to updating their marketing methods and practices, so he began developing a comprehensive marketing program to bring residential real estate marketing into the 21st century.
