Forever Cosmetics launched Nailed IT!, an ecommerce app that allows users to try on nail polish online before buying it. The app also recommends matching apparel colours.

UK, SEPTEMBER 23, 2015

Forever Cosmetics, a UK-based online cosmetics retailer launched “Nailed It!”, an ecommerce app that allows users to try on different nail paints. The app also recommends apparel colours that match the nail paint, thereby saving users the time and effort and helping them look chic and fashionable.

Once the user selects the nail paint, the app also recommends a couple of relevant nail lacquer products.

Forever Cosmetics’ marketing team says, "We decided to change the way users experience makeup ecommerce sites. Instead of displaying just the same old shopping cart, we decided to throw in a tool that users could play around to discover a product of their choice, a product that would help them dress up for any occasion such as for work, party, community gathering, and more.”

This is Forever Cosmetics’ second “Play-Buy” app – the first, which was released a month ago, was a Derma Roller Needle Tool that allowed users to choose a roller based on their skin condition.

Forever Cosmetics has contracted JST Technologies, a firm based in Mohali, Punjab, india, to develop all their “Play-Buy” apps. By the end of this year, Forever Cosmetics is slated to release another 4-5 makeup-related eCommerce fun apps.

To View and work the app, visit: https://www.forevercosmetics.co.uk/divatools

To Contact Forever Cosmetics, UK: https://www.forevercosmetics.co.uk/contacts

To contact JST Technologies: +91 172 400 4535

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Emily Jones